Why publish on paper when online stories are cheaper to produce, easier to disseminate and faster to circulate? The staff of Champion magazine, published by the National Collegiate Athletic Association and distributed online to a general audience and in print to college presidents, university athletics departments and college coaches, asks that question every day. In this webinar, Champion’s editor explains how the magazine uses research, readership surveys and quality content to make the right choices for its audience – and the steps Champion is taking to be ready for what comes next.


This episode is sponsored by PRSA's Counselors to Higher Education

Episode Host

Andrea Boyle Tippett

Director of External Relations, University of Delaware


Amy Wimmer Schwarb

Amy is the editor of Champion magazine. She has spent her career in journalism, working as a reporter and editor at the St. Petersburg Times (now the Tampa Bay Times) and as executive editor at Indianapolis Monthly. Schwarb earned her Bachelor of Arts in Journalism from Indiana University, Bloomington, where she now teaches news reporting. She has also taught journalism at the University of Florida and the University of Indianapolis.