The rapidly shifting landscape of higher education is bringing changes to a growing number of institutions. In 2015, Georgia Regents University became Augusta University. The name change was the second in three years. (In 2012, Augusta State University and Georgia Health Sciences merged, becoming Georgia Regents University.)

Brand strategy is inherently challenging for colleges and universities, especially when it involves a rebrand. But what about the ultimate rebrand – a (second) renaming and a consolidation? On this episode of Marketing Live, Augusta University’s associate vice president will take viewers inside the process and share insights.

 

Marketing Live is sponsored by PRSA’s Counselors to Higher Education

Episode Host

Rob Zinkan

Rob Zinkan

Rob Zinkan became vice president at RHB, a higher education marketing consultancy, in 2019. Rob has more than 20 years of experience in higher education administration, serving in senior leadership positions in marketing and advancement. He spent the past 17 years at Indiana University, most recently in a system-wide role as Associate Vice President for Marketing. He also served in campus-level roles as Vice Chancellor for External Affairs and Assistant Dean for Advancement. Rob holds a doctorate from Creighton University, a master’s from Xavier University, and a bachelor’s from Wabash College. He serves on the AMA Symposium for the Marketing of Higher Education conference committee, contributes to Inside Higher Ed’s “Call to Action” blog, and is a recent CASE commissioner (Commission on Communications and Marketing).
 

Guest

Aubrey Hinkson

Aubrey Hinkson is associate vice president for marketing at Augusta University. Aubrey oversees Augusta’s marketing team in planning, managing, executing, and measuring marketing initiatives for the university, health system, and affiliated entities.

She was appointed to her post in March 2017 after serving as director of marketing. She was previously marketing manager at Georgia Regents Medical Center and Senior Marketing Analyst at Georgia Regents Health System. An alumna of Clemson University, Aubrey was named to DTC Perspectives’ 2016 Top Hospital Marketers of the Year list.

 
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Rob Zinkan

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