Research reports 75% of academic leadership are claiming online education as a pillar of their strategy moving forward, yet the overall market (for all education) has declined 1.7% year over year. For-profits lost 13% of the market share in one year alone. It’s time to check in on the state of online education, so we’ve tapped our network founder Seth Odell for this broadcast and asked him for his take on what’s happening and what to watch.
Is the online education market completely saturated? Supply seems to be way up, while demand is down. Does online education offer the promise of great opportunity for universities? The reality of the market is – it has never been more complex or competitive. If institutions go into this space without a rock solid business plan it seems they are going to be eaten alive.
Ashley BuddAshley Budd is a digital strategist and designer based in upstate New York. She specializes in bringing offline experiences online. Ashley is director of digital marketing at Cornell University serving Alumni Affairs and Development. Prior to joining the team at Cornell, Ashley spent more than five years in Enrollment Management and Career Services at Rochester Institute of Technology. Ashley speaks about college admissions, digital fundraising, communication and media technologies.
As vice president of creative and marketing strategy for Helix Education, Seth collaborates with colleges and universities to develop their brands, craft meaningful messages, and deliver integrated, results-driven campaigns. Prior to joining Helix, Seth worked for Southern New Hampshire University (SNHU) where he was responsible for concepting, writing and art directing the university’s national advertising efforts, including its heralded 2013 cross-country bus tour campaign, which the Chronicle of Higher Education called “Exhibit A of Marketing Success” and “One of the most buzzed-about marketing campaigns in higher education.” His Emmy nominated work helped SNHU become the breakout darling of post-traditional education, growing its online student population by over 50,000 students in just four years. Odell is also the founder of Higher Ed Live. Ever heard of it? Follow Seth, @sethodell.