Where does the business school brand fit into a university’s brand architecture? With the university brand, the B-school brand, and individual program brands, how do marketers manage them all and drive results? Guests Peter Ashley and Angela Bostick will share insights and discuss strategies for incorporating the university brand into the business school brand.
Rob ZinkanRob Zinkan has been with Indiana University for 16 years and is currently in a system-wide role as associate vice president for marketing, where he works to develop, deploy, and champion the university’s brand strategy; leads Indiana University’s full-service internal marketing agency; and serves as marketing liaison to IU’s two core campuses’ (IU Bloomington and IUPUI) leadership and marketing community. Previously, he worked at the campus level as vice chancellor for external affairs at Indiana University East and assistant dean for advancement at Indiana University–Purdue University Columbus (IUPUC). Rob earned his bachelor's degree from Wabash College, master's from Xavier University, and doctorate from Creighton University. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's Call to Action blog, and serves on the conference committee for the AMA Symposium for the Marketing of Higher Education.
Peter Ashley is director of marketing communications for the Mendoza College of Business at the University of Notre Dame. Before joining Notre Dame in 2014, Peter was director of marketing and communications at the Robinson College of Business at Georgia State University. A bachelor’s and master’s graduate of the University of North Carolina, he also brings a wealth of experience in corporate communications with senior roles at SunTrust Bank, Bank of America, and Koch Industries.
Angela Bostick is chief marketing officer for the Goizueta Business School at Emory University, where she is responsible for growing brand awareness and affinity for the school among key constituents, including prospective students, alumni, corporate partners and donors. She has served in multiple roles there since 2010, including director of corporate relations, assistant dean, and associate dean. Angela has also worked for the Atlanta Falcons where she served as marketing manager and manager of retail marketing and merchandise. She is a graduate of the University of Virginia and Emory University.