Student recruitment isn’t easy. We have the tools and resources to find, listen to, and engage prospective students online and off. We can reach students. The hard part is ensuring our message, value proposition, and program offerings resonate with the students who connect with us. On this episode of Admissions Live, we’ll look at data […]
Recently released by mStoner, “The State of Higher Ed Branding: A Survey of Marketing Leaders, 2015” finds that higher education has come a long way in its understanding and acceptance of branding. The goal of the research was to take a more focused look at the degree to which institutions have developed formal, research-based brand […]
Nine months ago, a team of top scholars, practitioners, and leaders from a range of industries were brought together by ACPA to address the issues facing digital educators, students, and administrators in Higher Education. The multi-pronged charge and full list of committee members can be found on the Digital Task Force website. What are the […]
The American Association of Collegiate Registrars and Admissions Officers (AACRAO) released a new report today about the use of Constituent Relationship Management systems (CRMs) in higher education to support full lifecycle management. Lifecycle management is a practice near and dear to our hearts here at Higher Ed Live, where we strive to break down institutional silos that […]
Host Chris D’Orso speaks with Eric Felix as he reports from the annual American Educational Research Association meeting. Eric Felix is a doctoral student at the University of Southern California’s Rossier School of Education. He is a research assistant working with Dr. Estela Bensimon at the Center for Urban Education. His research interest include: college […]
Social media analytics tend to focus on aggregate actions that take place on a particular platform. They can focus on aggregate audience — how much has my audience grown? — or aggregate engagement with particular pieces of content — how many likes did my most recent status update receive? What’s missing from much of the […]
In this episode of Admissions Live, host Chris D’Orso is joined by the National Association for College Admission Counseling’s director of public policy and research, David Hawkins. Tune in for this annual report highlighting student enrollment data, recruitment strategies, yield and more.