As a PR professional, your lifeblood is to gain publicity for your brand through earned media. All those mentions and impressions across digital and television channels build validity in your audience’s eyes and more importantly, trust. Your consumers will likely base their judgments and buying decisions off your earned media coverage more than your own […]
Today’s students thrive on information to help them make important decisions. They’re used to having access to the answer they need when they need it, and expect information to be personalized to their needs. This same mindset influences how students approach their college search. With so many options for where and how students seek out […]
In this edition of Marketing Live,which originally aired live on July 24, 2014, guests Patrick Burt, David Hooper and Jessica Rood discuss developing, planning and executing your marketing budget—big or small—to find a great media mix for your institution, balancing digital and traditional approaches for solid and measurable return on investment.
After spending the last few weeks on the road art directing SNHU’s newest TV commercial, I started thinking about how the conversation around television advertising in EDU has been a bit limited. For the most part, for-profits and a select few major brands are owning the national airwaves, while community colleges and smaller competitive institutions […]
Those of us who came to Higher Ed after a stint in B2B or B2C marketing may have been surprised to learn the rather complicated financial structure of university life. We may have been used to simplistic formulas for evaluating online campaign success – merely weighing the profit return against the cost of the campaign […]
Guest post by Eric Olsen Web Content Manger, Lewis University Yesterday, I drove thru McDonalds and picked up an ice cream cone for $0.54. An unbeatable deal. And surely, a loss leader for the company. Meaning that if McDonalds only sold ice cream cones, they wouldn’t stay in business very long. But most adults aren’t […]