Chris D’Orso is back for a special broadcast with Zachary Seidel from the NCAA Bracket-busting University of Maryland, Baltimore County (UMBC). During their historic run, UMBC’s social media content stood up to big-time brands and won the hearts of thousands of new followers. Hear how this small communications team leveraged the March Madness spotlight to boost reach.


Higher Ed Special Edition is sponsored by PRSA’s Counselors to Higher Education

Episode Host

Chris D'Orso

Chris D'Orso

Chris D’Orso is the Associate Director of Undergraduate Admissions at the College at Brockport. A SUNY lifer, he has a B.A. from Geneseo, worked in student activities at Finger Lakes Community College and in admissions and orientation at Old Westbury, before joining Stony Brook, where he ran social media for one of the top public universities in the northeast. He also got his butt kicked on “Jeopardy!,” a defeat he rues to this day.


Zach Seidel

Zach Seidel directs all multimedia and social media for Athletic Communications as well as digital media for the Marketing department.

Seidel was named the Director of Multimedia Communications/Sports Marketing Digital Media in July 2014. Seidel oversees all video content for the web and social media within UMBC’s athletic department, in addition to supervising video webcasts for UMBC’s Division I athletic teams. He also works with the Marketing department on digital and new media aspects of external engagements.

Seidel joined the UMBC Athletic Communications staff as an intern in the fall of 2007 while still a senior at Pikesville High School. Once enrolled at UMBC in the fall of 2008 he began helping with the live video webcasts of volleyball, basketball, and lacrosse. The role expanded over the next two years, culminating with a position on the staff as the Coordinator of Video Production in the fall of 2010.

In addition to his work at UMBC, Seidel has also worked with video operations for the Baltimore Orioles (Orioles productions), the Baltimore Sun and the Bowie Baysox. He also helped with gameday operations for the NCAA Men’s Lacrosse Championships in 2010 and 2011.

Seidel graduated from UMBC, Magna Cum Laude and Phi Beta Kappa with a bachelor’s degree in Media & Communication Studies, a minor in American Studies and an Honors College Certificate in May 2012. He earned an M.S. degree in Human-Centered Computing from UMBC in May 2015.


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