July 25, 2011 4:52 am
by Seth Odell
Rachel Reuben, associate vice president of marketing communications at Ithaca College, joins Higher Ed Live for a special in-person broadcast from readMedia headquarters in Albany, NY. From key elements of a campaign, to red flags you need one and common pitfalls, Reuben shares everything you need to know about entering a rebranding campaign in higher ed.
Among the many tips shared are Reuben’s 5 Signs You Might Need a Rebrand, including:
1) You’ve undergone a name change
2) You’ve changed your core offerings
3) Your admission counselors are regularly hearing inaccurate perceptions during their travel
4) One of your key metrics has dropped significantly (or you need to significantly change it)
5) Wicked inconsistency – no two pieces, no two people, no two websites sound or look like they came from the same institution
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Out thanks to @readMedia for hosting this week’s broadcast