The needs of post-graduate program alumni are different than those of undergraduates. Post-graduate alumni are older, more likely to be at an advanced career stage, and often have affinities for their undergraduate institutions that supersede a post-graduate alma mater. Alumni relations strategies designed to engage alumni of MBA programs must take into account these distinctions. In this episode of Advancement Live, host Ryan Catherwood explores some of the differences in engaging MBA program alumni with guests Christoper Vlahos of the Thunderbird Independent Alumni Association and Robert Bochnak of Harvard Business School. Vlahos and Bochnak will cover tips for engaging MBA alumni through regional networks, digital communication strategies, on-campus events, and career services.
Ryan CatherwoodRyan Catherwood is the Assistant VP for Alumni and Career Services at Longwood University. Prior to joining Longwood, he was the Director of Digital Strategy in the University Advancement office at the University of Virginia. His work is dedicated to strategies that utilize events, crowdsourcing, inbound and content marketing, email marketing and social media community management in order to drive alumni and student engagement, participation, connections, networking, volunteerism and giving at Longwood University.
Alumni Engagement Consultant, formerly Executive director at Thunderbird Independent Alumni Association
Assistant director, alumni marketing and communications at Harvard Business School