Mobile devices are in the hands of students, parents and admissions professionals. As we think about the marketing mix for our next recruitment cycle, mobile communications should be a part of your strategy. Mobile recruiting strategy is not just about the mobile web. Text messaging programs are an effective and user friendly approach mobile recruitment. On this episode of Admissions Live, Nicole Lentine speaks with James Wiseman, Vice President of Enrollment at Carroll University. Tune in as they discuss the use of text messaging to aid in the admissions process.