The arrival of a new president is a unique moment in the life of an institution and an opportunity to energize students, employees, alumni, and others. Hear from two seasoned marketing professionals who recently provided leadership for their universities during this time – at the University of Nebraska, which welcomed its 7th president in 2015, and the University of Florida, whose 12th president also began in 2015. How did the universities leverage the opportunity, what are the many considerations from a marketing leadership perspective, and what is being done to develop the president’s own brand? This episode will take you through it all – from the first week to the first year.
Rob ZinkanRob Zinkan became vice president at RHB, a higher education marketing consultancy, in 2019. Rob has more than 20 years of experience in higher education administration, serving in senior leadership positions in marketing and advancement. He spent the past 17 years at Indiana University, most recently in a system-wide role as associate vice president for marketing. He also served in campus-level roles there as vice chancellor for external affairs and assistant dean for advancement. Rob holds a doctorate from Creighton University, a master’s from Xavier University, and a bachelor’s from Wabash College. He serves on the AMA Symposium for the Marketing of Higher Education conference committee, contributes to Inside Higher Ed’s “Call to Action” blog, and is a recent CASE commissioner (Commission on Communications and Marketing).
Jackie Ostrowicki is assistant vice president for university affairs and director of marketing and strategic communications at the University of Nebraska. She develops and manages communications and marketing strategy and initiatives to advance the mission and reputation of the University of Nebraska’s four-campus system, build relationships, and support the university’s president and board in achieving their goals for the institution.
Jackie also brings more than a decade of experience from the private sector, and she is an adjunct professor in the College of Journalism and Mass Communication at the University of Nebraska–Lincoln. She serves on several arts and education-related boards and is passionate about leadership and professional development for women.
Nicole Yucht is assistant vice president of UF Communications in the Office of University Relations at the University of Florida. She joined the university in 2014 as director of marketing. Nicole and her team work to elevate the image and reputation of the University of Florida nationally and globally.
Nicole brings 25 years of marketing experience, including a wealth of experience in healthcare marketing. Prior to joining UF, she was the North Florida Division marketing manager for Community Health Systems where she oversaw the marketing strategy for 12 hospitals.