Understanding your prospective students is key to maintaining or improving your admissions, communications and marketing strategies. In this episode of Admissions Live, guest host Erin Supinka speaks with two higher education constituent research professionals about what it means to be “audience-centric,” best practices for researching and tracking prospective students’ perceptions, behaviors and needs, some strategies for conducting research and understanding some universal characteristics of prospective students and parents.
Erin SupinkaErin is social media manager at Dartmouth College and contributing editor of the Higher Ed Live Blog. Erin holds a Bachelor of Science in Journalism from Rochester Institute of Technology. Connect with Erin on twitter, @erinsupinka.
Mike Hanus, Founder and Director
Mike founded Constituent Research LLC in 2014, after expensive experience managing and conducting research projects for colleges, universities, graduate school programs, and higher education firms and organizations.
Mike has designed and conducted projects across the constituent lifecycle from prospective students to current students, alumni, and donors. His clients include the University of Chicago, University of Chicago Booth School of Business, Columbia University, and Tufts University, as well as several education-focused organizations and firms.
Mike previously worked as a research analyst and then an associate in Slover Linett Strategies’ higher education practice. He has also worked at Victoria University of Wellington New Zealand as a benchmarking and survey analyst and as a senior adviser in statistics to the New Zealand government. He has also worked in research management in the health care, financial services, and public relations sectors in both Chicago and New York City.
Mike can be contacted at firstname.lastname@example.org.
Bill worked at Northwestern University for over twenty years in institutional research. He embarked on a consulting career in 2009, and led the higher education practice at a small consulting firm, Slover Linett Strategies, which was acquired by the Huron Consulting Group in 2013. Bill and Mike worked together at Slover Linett and they have worked together on other projects since then. Much of their work together has been audience research of prospective students and admitted students and other audiences that are critical to enrollment management strategy and planning. Bill is currently back at Northwestern.