It’s serious business putting on a Presidential Debate. The logistics are eye-popping and exciting too. Engagement opportunities surrounding the debate are endless. Many of the initiatives we’re working on at Longwood University are designed to fuse related debate and democracy themes into new and existing coursework. In addition, we’re working to engage local and regional school systems, and showcase the significance and importance of debate in our political discourse.

And then, there’s the stuff that’s just meant to be really freakin’ fun.

Over the next couple weeks, we’re going to be contacting all the amazing Virginia breweries and cideries and asking them to create a signature brew commemorating the occasion of the Vice-Presidential Debate at Longwood. We hope to get some takers and plan host alumni events at the breweries the to coincide with the timing of the debate.

As you’ll read in the letter we’ve crafted, the connection between politics and booze runs back to the earliest days of our great country. Here in Virginia, we have over 70 breweries and dozens of cideries. Thomas Jefferson’s drink of choice was a champagne-like cider made crabapples, apparently, and we could spend all day talking about Virginia wines.

With all the stress that comes with putting on a Presidential Debate, it’s a really good idea to find opportunities to keep things light-hearted. We’re excited about this initiative, and hopefully lots of updates to come from partners who buy into our idea.



Article Author

Ryan Catherwood

Ryan Catherwood

Higher Ed Live blogger and Former Host of Advancement Live
Assistant VP for Alumni and Career Services, Longwood University

Ryan Catherwood is the Assistant VP for Alumni and Career Services at Longwood University. Prior to joining Longwood, he was the Director of Digital Strategy in the University Advancement office at the University of Virginia. His work is dedicated to strategies that utilize events, crowdsourcing, inbound and content marketing, email marketing and social media community management in order to drive alumni and student engagement, participation, connections, networking, volunteerism and giving at Longwood University.


Ryan Catherwood

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