April 17, 2011 11:16 pm
by Seth Odell
One of the most underutilized tools in the high ed web toolkit, interactive campus calendars have the potential to dramatically increase the ROI of current campus events, as well as engagement among current and prospective students. So what are the must have features? And how do you build it?
UCLA web programmer Joseph Maddela joins host Seth Odell in-studio to breakdown best practices, key features and the strategic differences between building in-house, utilizing an open source platform, or working with a third-party vendor.
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