Historically, college and universities have been much more interested in policies and procedures than hospitality, entertainment, and customer service. That, of course, has changed at many institutions due to increased competition, a reduced supply of prospective students, and a need to stand out from the crowd. Hospitality has now become a buzzword in college admissions.

In this episode of Admissions Live, we will explore how High Point University and Washington College are moving the needle by focusing on hospitality and learn more about what prospective students and their families want during college visits.


Admissions Live is sponsored by mStoner, Inc.

Episode Host

Adam Castro

Adam Castro

Adam Castro currently serves as the Vice President of Admissions at Mercy College, a private, multi-campus, comprehensive college in New York. His portfolio includes the areas of college admissions, marketing, branding, and analytics, and the Student Services Support Center. Prior to arriving at Mercy, Adam spent nearly fifteen years at Bloomfield College, the last seven as Vice President for Enrollment Management overseeing admissions, marketing, and financial aid. Adam is an active member of numerous organizations including the National Association of College Admission Counselors (NACAC), the American Association of Collegiate Registrars and Admissions Officers (AACRAO), and NAFSA: Association for International Educators. He is also co-host of Admissions Live, a monthly professional development program on the Higher Ed Live network. A New Jersey resident, Adam received his master’s degree in Public Administration from Kean University and holds a bachelor’s degree in Journalism and Media Studies from the Rutgers University School of Communication and Library Studies.


D. Andrew Bills

Andy grew up in Salisbury, North Carolina and graduated from the University of North Carolina at Chapel Hill before moving to High Point in 1982.  He was a two time national sales leader for a Fortune 500 company working with colleges and universities before becoming Executive Vice President and owner of Great Harvest Franchising Inc. Andy was then named CEO of a marketing communications firm in High Point before joining High Point University in 2005. He serves now as the Senior Vice President for Enrollment where he oversees undergraduate admissions and university enrollment. Under his guidance High Point has grown from 1450 undergraduates in 2005 to 4600 today.


Cindy Childs

Cindy Childs is currently serving as the Assistant Vice President of Admissions and Financial aid at Washington College, a small private liberal arts college on the Eastern Shore of Maryland. She brings Enrollment Management experience, having served in key leadership positions at traditional and non-traditional higher education institutions for nearly a decade. As the Assistant Vice President of Admissions and Financial Aid, Childs provides visionary leadership for the offices of Admissions and Financial Aid, with an emphasis on creating a diverse incoming class filled with academically distinguished and well-rounded students. She is passionate about higher education and has enjoyed joining the Washington College family.

Childs earned both a bachelor’s degree in communications and a master’s degree in post-secondary education from Salisbury University. She is currently pursuing her educational doctorate degree at Northeastern University, which she plans to complete in 2017. She lives in Kent Island with her husband, Jeff, and their two dogs, Teddy and Oliver.


Jeremy Tiers

Jeremy Tiers is the Director of Admissions Services for Tudor Collegiate Strategies (TCS). TCS partners nationwide with college and university admission and enrollment teams, helping them with student recruitment and staff professional development.  Jeremy leads comprehensive on-campus training workshops and also assists with the creation and implementation of their Admissions Recruiting Advantage program, which is a strategic, one-of-a-kind, 12 month master recruiting communication plan for prospects and parents.  An #EMchat regular who lives in the Indianapolis area with his wife and daughter, he holds a BA in History from Lakehead University.


Adam Castro

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