Giving Days are short, intense online fundraising campaigns built to drive excitement and bring community members together to rally for a cause. Many colleges and universities have found these events to be great tactics for new donor acquisition, lapsed donor re-activation, and annual giving retention. Planning for these events is no small feat. The devil is in the details. Join host Andrew Gossen for a round table discussion on Giving Day best practices before you tackle your next event.


Advancement Live is sponsored by mStoner, Inc.

Episode Host

Andrew Gossen

Andrew Gossen

Andrew is a social media strategist/social anthropologist with a strong alumni relations background who is interested in the intersection between community, communication, and technology. His goal is to capitalize on the opportunities offered by emerging technologies, mobile and social, to advance organizational goals by enhancing connectedness and engagement between constituents and organizations, as well as among the constituents themselves. Andrew has a strong track record of recognizing emerging opportunities, mobilizing support for pilot projects and integrating successful experiments into organizational structure and strategy.


Zoë Zwegat

Zoë became the Assistant Director of Annual Giving – Young Alumni at The College of Wooster, soon after her May 2014 graduation from the College. At Wooster she oversees young alumni giving, student philanthropy, and annual gifts to athletics. Zoë was instrumental in helping lead Wooster’s #GivingWooDay in early December, as well as a successful young alumni giving challenge during March called #MarchPlaidness.


Bill Knapp

Bill is the Director of Annual Giving at Trinity College in Hartford, Connecticut. Prior to joining the team at Trinity, Bill spent over six years at Choate Rosemary Hall running development operations and the boarding schools annual fund program.



Mirko is Senior Account Manager and Client Consultant at iModules Software. Prior to joining iModules, Mirko worked at Wilkes University as the Director of Alumni Relations and Annual Giving. At iModules, Mirko consults with clients to help them to meet their strategic goals with Encompass. He received his bachelor’s degree from Drew University and his master’s degree at the College of Europe.


Andrew Gossen

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Leave a Reply

Your email address will not be published. Required fields are marked *