Getting and giving feedback about creative work presents some unique challenges in higher ed’s consensus- and committee-driven environment. In this episode of Marketing Live, author Todd Henry will provide guidance helping you put your creative team in a position to do its best work. He will discuss ways to create a stable culture that empowers your team and will outline key principles on how to give and get feedback about creative work.

 

Marketing Live is sponsored by PRSA’s Counselors to Higher Education

Episode Host

Rob Zinkan

Rob Zinkan

Rob Zinkan became vice president at RHB, a higher education marketing consultancy, in 2019. Rob has more than 20 years of experience in higher education administration, serving in senior leadership positions in marketing and advancement. He spent the last 17 years at Indiana University in both campus-level and system-wide roles, including assistant dean for advancement at Indiana University–Purdue University Columbus, vice chancellor for external affairs at Indiana University East, and most recently associate vice president for marketing in a university-wide capacity. Rob holds a doctorate from Creighton University, a master’s from Xavier University, and a bachelor’s from Wabash College. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's Call to Action blog, and is on the conference committee for the AMA Symposium for the Marketing of Higher Education.
 

Guest

Todd Henry

Todd Henry is an author, international speaker, consultant, and advisor. He is the author of four books: The Accidental Creative, Die Empty, Louder Than Words, and Herding Tigers. His latest book, Herding Tigers: Be the Leader That Creative People Need, provides a bold new blueprint for leading talented, creative people. Todd speaks on creativity, productivity, and passion for work, and he helps people and teams generate brilliant ideas. He describes himself as an arms dealer for the creative revolution.