Getting and giving feedback about creative work presents some unique challenges in higher ed’s consensus- and committee-driven environment. In this episode of Marketing Live, author Todd Henry will provide guidance helping you put your creative team in a position to do its best work. He will discuss ways to create a stable culture that empowers your team and will outline key principles on how to give and get feedback about creative work.

 

Marketing Live is sponsored by Funnelback

Episode Host

Rob Zinkan

Rob Zinkan

Rob Zinkan became vice president at RHB, a higher education marketing consultancy, in 2019. Rob has more than 20 years of experience in higher education administration, serving in senior leadership positions in marketing and advancement. He spent the past 17 years at Indiana University, most recently in a system-wide role as associate vice president for marketing. He also served in campus-level roles there as vice chancellor for external affairs and assistant dean for advancement. Rob holds a doctorate from Creighton University, a master’s from Xavier University, and a bachelor’s from Wabash College. He serves on the AMA Symposium for the Marketing of Higher Education conference committee, contributes to Inside Higher Ed’s “Call to Action” blog, and is a recent CASE commissioner (Commission on Communications and Marketing).
 

Guest

Todd Henry

Todd Henry is an author, international speaker, consultant, and advisor. He is the author of four books: The Accidental Creative, Die Empty, Louder Than Words, and Herding Tigers. His latest book, Herding Tigers: Be the Leader That Creative People Need, provides a bold new blueprint for leading talented, creative people. Todd speaks on creativity, productivity, and passion for work, and he helps people and teams generate brilliant ideas. He describes himself as an arms dealer for the creative revolution.

 
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Rob Zinkan

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