December 9, 2014 11:16 am


Monday, December 8, 2014 at 1:00 p.m. ET
Broadcasted over Google Plus, On-Air Hangout
Conversation: #HigherEdLive

On this episode, members of the recruitment offices at Saint Joseph’s University discuss how they are on the path to collecting better and more accurate admissions data in order to become better marketers and recruiters. Guest host Melissa Calder, Associate Director of Media & Communication, counts down use cases for big data in enrollment marketing with colleagues Kelly McGlynn, Assistant Director of Admissions and Yoftahe Zewdu, Assistant Director of Marketing for graduate admission in the College of Arts & Science.

Thank you to our sponsors!

Higher Ed Live is produced by mStoner, a marketing and communications firm that works with education institutions on branding, strategy, web design, and more.

Higher Ed Live is sponsored by Formstack, a robust online form building solution. With an intuitive drag and drop interface, the platform makes it easy for marketers to create branded, mobile-ready web forms without writing code. Build donation forms, contact forms, event registrations and more with the web’s only 508 compliant form builder. Publish your forms and use Formstack’s social media plugins to maximize your traffic. With in-app Analytics and partnerships with popular marketing tools, you can get even more out of your captured data. Visit to learn more about the ways Formstack can double your response rates.

Higher Ed Live is sponsored by TERMINALFOUR is a digital engagement and web content management built exclusively for higher education. They enable universities, colleges and community colleges to achieve all of their online goals including; driving student recruitment, retention, alumni fundraising and research promotion by maximizing the effectiveness of their digital and content strategies. TERMINALFOUR is used by higher education institutions all over the world. They can count some of the world’s best-rated universities and colleges as clients and each year continue to add to their growing client base.


Higher Ed Live

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