Digital campaigns around move-in days can drive serious social media engagement. They instantly make new students and parents feel connected to your institution. In this broadcast of Marketing Live, we’ll share successful campaign examples and discuss how to capitalize on this opportunity to grow audiences and share important messages.

 

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Marketing Live is sponsored by PRSA’s Counselors to Higher Education

Episode Host

Christen Gowan

Christen Gowan

Christen Gowan is a member of the Communications and Marketing team at Union College in Schenectady, N.Y. As director of digital strategy, she manages the College’s social media channels and marketing video production. She leads digital marketing efforts at the College, engaging Union’s online audiences, and serves as an advisor to senior staff and the president on their online presences. Prior to joining Union in 2010, she covered various beats as a daily news reporter for the Albany Times Union.
 

Guest

Lauren Mills

Lauren Mills is the social media coordinator at Manchester University in North Manchester, Indiana. She has served in this role since 2017, developing and directing social media strategies within the university; including brand management, community engagement, and powerful storytelling.