Recognizing alumni are smart, opinionated, and care about their alma mater, Columbia University launched a new initiative in August 2015 where alumni were explicitly asked to be all of these things. A new volunteer opportunity for the Columbia Alumni Association (CAA), called Alumni Voices, pings thousands of alumni and take a survey once a month.
Done correctly, recruitment for alumni panels can be designed to capture a representative sample and, as a result, provide responses that are statistically valid as if polling the entire population. The Columbia Alumni Voices panel proportionally represents alumni across all of the university’s schools. Join the conversation with Andrew Gossen and the CAA team as they reveal the early results of this new digital volunteerism offer.
Andrew GossenAndrew is a social media strategist/social anthropologist with a strong alumni relations background who is interested in the intersection between community, communication, and technology. His goal is to capitalize on the opportunities offered by emerging technologies, mobile and social, to advance organizational goals by enhancing connectedness and engagement between constituents and organizations, as well as among the constituents themselves. Andrew has a strong track record of recognizing emerging opportunities, mobilizing support for pilot projects and integrating successful experiments into organizational structure and strategy.
Over a span of 9 years, Emily has covered recent alumni activities, New York programming, international alumni relations, and most recently, marketing and digital initiatives for the Columbia Alumni Association. In this role she oversees marketing and communications, digital programs, engagement platforms, and alumni career services benefitting Columbia’s 320,000 alumni. She also has experience in the art world, managing commercial and cause-based campaigns with a New York-based arts agency. Personal interests include accessibility in tech, clean design, national parks, and, of course, cat memes.
As Program Coordinator for Marketing and Digital Initiatives at the Columbia Alumni Association, Kenny works on implementing and expanding the broad-based benefits, resources, and digital engagement opportunities made available to over 320,000 alumni of Columbia University. A native New Yorker and lifelong learner, Kenny previously spent 5 years managing digital communications for the Education Department at WNET New York Public Media and looks forward to discovering something new in the world of digital marketing each day.