What are the top predictions for marketers heading into 2016? Marketing thought leader and scholar Kimberly Whitler will share her insights and discuss how CMOs can have greater influence and impact. She will also outline some of the challenges facing CMOs in 2016 and solutions to address these obstacles.

 

Marketing Live is sponsored by Funnelback

Episode Host

Rob Zinkan

Rob Zinkan

Rob Zinkan became vice president at RHB, a higher education marketing consultancy, in 2019. Rob has more than 20 years of experience in higher education administration, serving in senior leadership positions in marketing and advancement. He spent the past 17 years at Indiana University, most recently in a system-wide role as Associate Vice President for Marketing. He also served in campus-level roles as Vice Chancellor for External Affairs and Assistant Dean for Advancement. Rob holds a doctorate from Creighton University, a master’s from Xavier University, and a bachelor’s from Wabash College. He serves on the AMA Symposium for the Marketing of Higher Education conference committee, contributes to Inside Higher Ed’s “Call to Action” blog, and is a recent CASE commissioner (Commission on Communications and Marketing).
 

Guest

Kimberly Whitler

Kimberly Whitler is Assistant Professor at the University of Virginia’s Darden School of Business. Her research area is marketing strategy, addressing contemporary CMO challenges. Kim is a contributor for Forbes and CMO.com (“CMO Matters”), and she has authored more than 100 articles related to C-level marketing issues.

Her professional career covers nearly 20 years in the consumer packaged goods and retailing industries, working both in the U.S. and overseas in executive positions for a variety of companies, such as Procter & Gamble, PetSmart, and David’s Bridal.

 
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Rob Zinkan

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