What are the top predictions for marketers heading into 2016? Marketing thought leader and scholar Kimberly Whitler will share her insights and discuss how CMOs can have greater influence and impact. She will also outline some of the challenges facing CMOs in 2016 and solutions to address these obstacles.

 

Marketing Live is sponsored by PRSA’s Counselors to Higher Education

Episode Host

Rob Zinkan

Rob Zinkan

Rob Zinkan became vice president at RHB, a higher education marketing consultancy, in 2019. Rob has more than 20 years of experience in higher education administration, serving in senior leadership positions in marketing and advancement. He spent the last 17 years at Indiana University in both campus-level and system-wide roles, including assistant dean for advancement at Indiana University–Purdue University Columbus, vice chancellor for external affairs at Indiana University East, and most recently associate vice president for marketing in a university-wide capacity. Rob holds a doctorate from Creighton University, a master’s from Xavier University, and a bachelor’s from Wabash College. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's Call to Action blog, and is on the conference committee for the AMA Symposium for the Marketing of Higher Education.
 

Guest

Kimberly Whitler

Kimberly Whitler is Assistant Professor at the University of Virginia’s Darden School of Business. Her research area is marketing strategy, addressing contemporary CMO challenges. Kim is a contributor for Forbes and CMO.com (“CMO Matters”), and she has authored more than 100 articles related to C-level marketing issues.

Her professional career covers nearly 20 years in the consumer packaged goods and retailing industries, working both in the U.S. and overseas in executive positions for a variety of companies, such as Procter & Gamble, PetSmart, and David’s Bridal.