The highly decentralized nature of colleges and universities can make it challenging for higher ed marketers to drive effectiveness and efficiency across their institutions. Central marketing and communications staff cannot necessarily “control,” they must “influence.” But how? In this episode, communications leaders from NC State and Tulane will discuss how their teams have provided leadership, spurred collaboration, and generated tangible results in their decentralized environments – covering everything from a brand refresh to managing the web space.
Rob ZinkanRob Zinkan became vice president at RHB, a higher education marketing consultancy, in 2019. Rob has more than 20 years of experience in higher education administration, serving in senior leadership positions in marketing and advancement. He spent the last 17 years at Indiana University in both campus-level and system-wide roles, including assistant dean for advancement at Indiana University–Purdue University Columbus, vice chancellor for external affairs at Indiana University East, and most recently associate vice president for marketing in a university-wide capacity. Rob holds a doctorate from Creighton University, a master’s from Xavier University, and a bachelor’s from Wabash College. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's Call to Action blog, and is on the conference committee for the AMA Symposium for the Marketing of Higher Education.
Brad Bohlander is associate vice chancellor for university communications at NC State and an award-winning marketing communications leader. Brad oversees the university’s brand identity and central communications functions. His team provides leadership, strategy, services, and support to advance NC State’s mission and brand. Prior to joining NC State in 2011, he served as executive director of public relations at Colorado State University.
Rachel Hoormann is executive director of university web communications at Tulane University. Rachel has led web content and design strategy at Tulane for more than 15 years. She and her staff manage top-level pages, Tulane’s content management system, and support all manner of electronic communications from social media to PowerPoint.