In this wide-ranging conversation Southern New Hampshire University President Paul LeBlanc, one of higher ed’s leading innovators, will share how the Jobs To Be Done theory (understanding the “job” for which customers hire a product or service) helped fuel SNHU’s transformation and how this framework can serve other institutions. LeBlanc will also share his perspective […]
Higher Ed Live is excited to welcome our new host Cameron J. Hall, Director of Annual Giving at Augustana College (Rock Island, IL), on Advancement Live. Cameron joins Andrew Gossen, Jon Horowitz, and Kim Infanti as co-host on Advancement Live. As a progressive and forward-thinking fundraising and engagement strategist with proven experience in donor […]
This blog post is written by Katie Ross, Education Director of Liberal Studies at Full Sail University. Throughout universities, departments are hard at work trying to connect with students and ensure departments have unitized services. Those in admissions are reviewing applications, scheduling interviews, and speaking with parents. Marketing is working hard to connect with future […]
Higher Ed Live welcomes our dynamic new host Andy Fuller, director of strategic content at the University of Notre Dame, on Admissions Live and Advancement Live. Andy joins Amy Jorgensen and Joe Sallustio as co-hosts on Admissions Live and Andrew Gossen, Jonathan Horowitz, and Kim Infanti as co-hosts on Advancement Live. Andy Fuller is […]
Higher Ed Live is excited to welcome our knowledgeable, new host Jon Horowitz, director of market research and impact insights for advancement at Dartmouth College, on Advancement Live. Jon joins Andy Fuller, Andrew Gossen and Kim Infanti as co-host on Advancement Live. Jon Horowitz’s experience at the intersection of higher education communications, technology, […]
Everyone talking marketing is using five-syllable words. Why? Is it making the results better? Systems, processes, organizations, and relationships have a way of getting complicated. Adam Pierno is all about paring things back to their essentials to drive success, whatever that may be. In this episode of Marketing Live, Adam will offer guidance to higher […]
Higher Ed Live is excited to announce Kin Sejpal, higher ed marketing strategist, has signed on to host in 2019. Kin Sejpal joins Andrew Cassel, Christen Gowan, and Rob Zinkan as co-host on Marketing Live. Kinnari “Kin” Sejpal serves as Associate Vice President for Marketing Strategy and Creative Services at Rochester Institute of […]
Higher Ed Live is excited to welcome our new host Christen Gowan, director of digital strategy at Union College, on Marketing Live. Christen Gowan joins Andrew Cassel, Kin Sejpal, and Rob Zinkan as co-host on Marketing Live. Christen Gowan is a member of the Communications and Marketing team at Union College in Schenectady, […]
Higher Ed Live is excited to welcome our accomplished, new host Joe Sallustio, chief operating officer and executive vice president at Claremont Lincoln University, to Admissions Live. Joe Sallustio joins Amy Jorgensen and Andy Fuller as co-hosts on Admissions Live. Joe Sallustio is the Chief Operating Officer and Executive Vice President at Claremont […]
Higher Ed Live is excited to welcome our bold, new host Andrew Cassel, social media content strategist at the University of Alaska Fairbanks, on Marketing Live. Andrew Cassel joins Christen Gowan, Kin Sejpal, and Rob Zinkan as co-host on Marketing Live. Andrew Cassel has been creating and curating social media content for the […]
Jay Baer has been named one of the world’s most influential digital marketers, customer service experts, and customer experience experts. In this episode of Marketing Live, he’ll share insights for higher ed marketers on delivering a customer experience that creates conversation – with specific examples of talk triggers that colleges and universities use to give […]
How and why do we sleep? How does our sleep change across our life span? What are the implications of sleep deprivation on college students and how might that guide our practice? How has technology transformed our understanding of sleep? How do caffeine and alcohol work within the body to affect the quality of sleep? […]
Join past Student Affairs Live hosts Heather Shea and Ed Cabellon as they reflect back on learning, experiences, and stories as former hosts. We’ll also explore the current state of student affairs and predictions on where we’re heading as a profession.
Getting and giving feedback about creative work presents some unique challenges in higher ed’s consensus- and committee-driven environment. In this episode of Marketing Live, author Todd Henry will provide guidance helping you put your creative team in a position to do its best work. He will discuss ways to create a stable culture that empowers […]
Learn how Sweet Briar College changed the narrative from “the school that nearly closed in 2015” to one of confidence, courage, and grit through a comprehensive marketing effort, including thorough constituent research, a refreshed brand platform, and an ongoing advertising campaign.
TRANSCRIPT OF EPISODE PDF It is estimated that esports will outpace traditional sports by the year 2022. Scholarships, academic majors, studios, arenas, competitions, and broadcast opportunities are appearing on an increasing number of college campuses. Why should we care? Who should organize? How do esports fit within the academic mission of the university? What research […]