In this wide-ranging conversation Southern New Hampshire University President Paul LeBlanc, one of higher ed’s leading innovators, will share how the Jobs To Be Done theory (understanding the “job” for which customers hire a product or service) helped fuel SNHU’s transformation and how this framework can serve other institutions. LeBlanc will also share his perspective […]
Everyone talking marketing is using five-syllable words. Why? Is it making the results better? Systems, processes, organizations, and relationships have a way of getting complicated. Adam Pierno is all about paring things back to their essentials to drive success, whatever that may be. In this episode of Marketing Live, Adam will offer guidance to higher […]
Jay Baer has been named one of the world’s most influential digital marketers, customer service experts, and customer experience experts. In this episode of Marketing Live, he’ll share insights for higher ed marketers on delivering a customer experience that creates conversation – with specific examples of talk triggers that colleges and universities use to give […]
Higher Ed Live is pleased to announce the call for new hosts is open! Applications are due February 1, 2019 at 8:00 p.m. EST / 5:00 p.m. PST. Hosting live episodes is fun, professionally rewarding, and helps you grow your network. Hosts receive a quarterly stipend and other perks throughout the year. Eligibility We’re looking […]
Getting and giving feedback about creative work presents some unique challenges in higher ed’s consensus- and committee-driven environment. In this episode of Marketing Live, author Todd Henry will provide guidance helping you put your creative team in a position to do its best work. He will discuss ways to create a stable culture that empowers […]
Learn how Sweet Briar College changed the narrative from “the school that nearly closed in 2015” to one of confidence, courage, and grit through a comprehensive marketing effort, including thorough constituent research, a refreshed brand platform, and an ongoing advertising campaign.
As enrollment management professionals, we know how the recruitment cycle works. We get inquiries through name purchases, college fairs, events, and high school/community college visits. Then we get prospective students to apply, yield, and (if all goes according to plan!) matriculate onto campus. In most cases, we’re using the same tactics and recruitment ideas from […]
Earlier this month, Mongoose held a retreat for users of their texting platform, Cadence. The main goals of the action-packed agenda were not only to bring attendees up-to-speed on new product features, but to also inspire and motivate these progressive higher ed professionals heading into the 2018 academic year. Over the course of four days, […]
Marketing and communications professionals have become quite familiar with an array of studies highlighting the public’s declining confidence in higher education. In this episode of Marketing Live, vice presidents from AAU (Association of American Universities) and CASE (The Council for Advancement and Support of Education) will take a deep dive into this topic. What are […]
Live from the Mongoose Elevate user retreat and held on the south patio of the historic urban resort and conference center, Jaschik will moderate the discussion surrounding challenges and strategies for a constantly changing era.
With the decline in organic reach on social media, colleges and universities are relying more heavily on influencers. In this episode of Marketing Live, learn how Drake University has leveraged influencers for a social media-first approach to successful marketing. We’ll cover strategy, execution, results, and more.
The core value of alumni online communities today is the same as it was when the first communities premiered more than 20 years ago – that a university can provide a secure online destination for alumni to find and connect with other alumni without fear of outsiders or impostors. Of course, more than 20 years […]
This article was originally found in mStoner’s monthly Intelligence newsletter. If you’re interested in receiving this type of content in your inbox, including information on mStoner’s latest research and webinars, sign up now — no form submission required! Remember the last time you redesigned your website? While no project ever goes completely smoothly, you probably accomplished a great deal: […]
Coordinating recruitment marketing campaigns is a significant undertaking that brings together various stakeholders and colleagues across our institutions. Incorporating both the voices and the skill sets of departments across campus, a collaborative team strives to strike a balance between meeting goals in a timely fashion and pushing the envelope with new creative ideas. Today’s episode […]
There’s a lot to be said for open source software. Distributing source code anyone can tinker with opens opportunities for collaboration and innovation. Adopters can use it virtually any way they choose, making fixes and enhancements on their own schedules. And by definition, it’s free of charge. No wonder open source content management systems (CMSs) […]
First, a note about the transition from millennials to Generation Z. They may be less Facebook-focused. They are definitely more mobile-obsessed. But they still love a good selfie. The key for those in higher ed may be that one word: good. Now more than ever, your innovative, accessible and shareable content is critical. Gen Z […]