March 3, 2014 9:19 am


Guest host Deborah Maue speaks to Vice President for Marketing and Communication at Loyola University Chicago, Kelly Shannon. Tune in as they discuss keys to success for integrated marketing, when to bring work in-house vs. external, types of talent needed today all while deal with shrinking budgets.

Taken from the live broadcast, February 27, 2014.

Topics discussed during the LIVE broadcast include:

  • Branding in Higher Education
  • Stakeholder buy-in
  • Market research
  • Internal agency model
  • Brand integration
  • Implementation and measurement


mStoner, a marketing and communications firm that works with education institutions on branding, strategy, web design, and more. Later this month mStoner is offering a complimentary webinar on successful social campaigns in higher education with Higher Ed Live host Ashley Budd. Register Now

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Higher Ed Live

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