Brand strategy work is a process, not a project. Once a new campaign is launched, the work is just beginning. Strong brands are built from great experiences, and success comes from your institution’s people living the brand every day. In this episode, host Rob Zinkan and two seasoned higher ed marketing leaders will explore strategies for and examples of bringing your brand to life through your institution’s most valuable asset – its people.
Rob ZinkanRob Zinkan became vice president at RHB, a higher education marketing consultancy, in 2019. Rob has more than 20 years of experience in higher education administration, serving in senior leadership positions in marketing and advancement. He spent the last 17 years at Indiana University in both campus-level and system-wide roles, including assistant dean for advancement at Indiana University–Purdue University Columbus, vice chancellor for external affairs at Indiana University East, and most recently associate vice president for marketing in a university-wide capacity. Rob holds a doctorate from Creighton University, a master’s from Xavier University, and a bachelor’s from Wabash College. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's Call to Action blog, and is on the conference committee for the AMA Symposium for the Marketing of Higher Education.
Jason is vice president and partner at SimpsonScarborough. He is a recognized higher education marketing leader, having served in marketing communications leadership roles for the University of California and North Carolina State University. His area of focus and expertise is in helping craft university brand strategies and bringing them to life. He serves as co-chair of the AMA’s Symposium for the Marketing of Higher Education and has also penned articles or been featured in CASE Currents, Marketing News, The New York Times, NPR, and other media outlets.
Nicci is vice president of communications and chief marketing officer at Syracuse University. She has worked at Syracuse in positions of increasing responsibility since 1999. She heads a team charged with cultivating a strong and consistent brand, both across the institution and throughout the national and international marketplace. Her portfolio includes the university’s enrollment management marketing and communications, development marketing and communications, and alumni communications.