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Giving and Getting Feedback About Creative Work

The Path to a New Brand Story: Sweet Briar College

Crash Course in Design Thinking

Get Ready for AMA Higher Ed

Addressing Higher Ed’s Public Perception Issues

Neuromarketing in Higher Education

A Case Study in Influencer Marketing

The Liberal Arts Value Proposition

Let the Story Do the Work

New Year, New Marketing Role

Redesign Done Right

Telling a Story to Sell the Change

Breaking Silos in Higher Ed