Engagement Marketing Manager, mStoner, Inc.
Bianca Tomlin brings her content management and digital marketing experience to Higher Ed Live and mStoner. Bianca serves as the main point of contact for all content, social, and email communication for the Higher Ed Live sponsors. As digital marketing specialist for mStoner, Bianca keeps the dialogue flowing and fresh ideas circulating on mStoner’s social media channels.
These days, the camera is the new printing press: a full 80% of all internet traffic is video consumption. As more apps and platforms reward video content (and more of our bosses want something that’ll “go viral”), the pressure to produce moving pictures has never been greater. But is video always the answer? Is there […]
Higher education has been no stranger to reputational issues, especially in the recent past. The approach to crisis management from a communications/PR/media relations has long been documented—and continues to be refined and elevated. The question of the hour—and of the episode—is: If and to what extent does Marketing fit into the management, response and measurement […]
Policies and procedures tend to shape higher education institutional cultures disproportionately, shortchanging an emphasis on the student experience. Similarly, traditional approaches to transferring credits and physically moving between institutions place the responsibility of transferring on the student, not the institution. It’s time to flip the script. Join us as we explore the principles of transfer […]
The 2018 AMA Symposium for the Marketing of Higher Education is right around the corner. Will BVK and mStoner see you in Orlando? This year mStoner and BVK, are teaming up and looking for a challenge. That’s right — they’re giving you 30 minutes to discuss and unpack your top-of-mind business issues with the best […]
In 2018, we launched the Advancement Leader Q+A series on the Higher Ed Live blog in partnership with Jon Horowitz. The nine posts in the series of Q+As with higher education advancement leaders review and expand on topics related to digital alumni engagement in the areas of engagement, technology, analytics, staffing, and more. We’ve taken […]
Are your readers at the heart of your institution’s story? Register for this free webinar Storytelling is imperative if you want to build an enduring brand for your college or university. The truth is, we could all be better at articulating who we are, what we’ve experienced, and why it matters. In order to tell […]
Have you heard? Higher Ed Live is conducting research to better understand how you engage with the network and the content we produce. Participate in the survey now. We want Higher Ed Live to become your go-to professional development resource. To improve the quality and delivery of our content, we need to better understand how […]