In this episode, we’ll focus on engagement scoring: tips for getting started with analysis, ways to look at broader engagement for strategy changes, and some potential pitfalls to avoid. Hear how and why iModules developed an engagement score, and learn from George Mason University how engagement insight can help you think differently about your audience and highlight data needs and challenges. We’ll also cover ways you can apply engagement scoring to make strategic, data-driven decisions about upcoming solicitations, programming and communications.
Andrew GossenAndrew is a social media strategist/social anthropologist with a strong alumni relations background who is interested in the intersection between community, communication, and technology. His goal is to capitalize on the opportunities offered by emerging technologies, mobile and social, to advance organizational goals by enhancing connectedness and engagement between constituents and organizations, as well as among the constituents themselves. Andrew has a strong track record of recognizing emerging opportunities, mobilizing support for pilot projects and integrating successful experiments into organizational structure and strategy.
Kelsey started at George Mason University in 2013. In her most recent role as constituent engagement manager, Kelsey oversees projects related to alumni engagement scoring, website redesign, events management training, and process improvement. Kelsey received her Master of Public Administration from Mason in 2016. Her interests include education policy and traveling.
Mirko is Senior Account Manager and Client Consultant at iModules Software. Prior to joining iModules, Mirko worked at Wilkes University as the Director of Alumni Relations and Annual Giving. At iModules, Mirko consults with clients to help them to meet their strategic goals with Encompass. He received his bachelor’s degree from Drew University and his master’s degree at the College of Europe.