How can you keep your higher ed marketing career moving forward? In this episode of Marketing Live, industry leaders will share their experiences. Tune in for lessons learned from their professional journeys. Whether you’re looking to grow in your current role or take the next step in your career, you’ll gain important insights and advice to help you professionally.


Marketing Live is sponsored by PRSA’s Counselors to Higher Education

Episode Host

Rob Zinkan

Rob Zinkan

Rob Zinkan has been with Indiana University for 16 years and is currently in a system-wide role as associate vice president for marketing, where he works to develop, deploy, and champion the university’s brand strategy; leads Indiana University’s full-service internal marketing agency; and serves as marketing liaison to IU’s two core campuses’ (IU Bloomington and IUPUI) leadership and marketing community. Previously, he worked at the campus level as vice chancellor for external affairs at Indiana University East and assistant dean for advancement at Indiana University–Purdue University Columbus (IUPUC). Rob earned his bachelor's degree from Wabash College, master's from Xavier University, and doctorate from Creighton University. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's Call to Action blog, and serves on the conference committee for the AMA Symposium for the Marketing of Higher Education.


Adrienne Nazon

Adrienne Nazon is vice president of marketing and chief marketing officer at The Ohio State University, joining the institution in 2015. Adrienne is responsible for the comprehensive development and execution of Ohio State’s marketing strategies to advance its enrollment, fundraising, and reputational goals. Previously, she served as executive director of marketing at the University of Chicago Booth School of Business.

Adrienne brings more than 25 years of marketing leadership experience in support of major brands at both publicly and privately held companies, ranging from startups to several Fortune 500 companies. She has also held leadership positions in information technology, engineering, sales, and consulting.


Tony Proudfoot

Tony Proudfoot is associate vice president for marketing and brand management at the University of Arizona. A veteran brand-builder with two decades of experience leading marketing and brand strategy in higher education, Tony joined the University of Arizona in 2015. Previously, he led the first brand strategy efforts at Indiana University and Ball State University. The brand repositioning at Ball State resulted in unprecedented enhancements in student selectivity, enrollment, giving, and legislative support.

Tony frequently speaks on a national level and serves on the AMA Symposium for the Marketing of Higher Education Planning Committee and the CASE Commission on Communications and Marketing.