Enrollment Management has not historically been a primary source for burgeoning college presidents. That trend seems to be changing as colleges wrestle with increased competition, tighter margins, and political issues on both the admission and financial aid fronts. Successful enrollment managers now have a path to a college presidency.

On this episode of Admissions Live, we sit down with Brian C. Ralph, Ph.D., the President of William Peace University in Raleigh, North Carolina, to discuss his career experiences and rise from admissions to the highest level of campus leadership.


Admissions Live is sponsored by mStoner, Inc.

Episode Host

Adam Castro

Adam Castro

Adam Castro currently serves as the Vice President of Admissions at Mercy College, a private, multi-campus, comprehensive college in New York. His portfolio includes the areas of college admissions, marketing, branding, and analytics, and the Student Services Support Center. Prior to arriving at Mercy, Adam spent nearly fifteen years at Bloomfield College, the last seven as Vice President for Enrollment Management overseeing admissions, marketing, and financial aid. Adam is an active member of numerous organizations including the National Association of College Admission Counselors (NACAC), the American Association of Collegiate Registrars and Admissions Officers (AACRAO), and NAFSA: Association for International Educators. He is also co-host of Admissions Live, a monthly professional development program on the Higher Ed Live network. A New Jersey resident, Adam received his master’s degree in Public Administration from Kean University and holds a bachelor’s degree in Journalism and Media Studies from the Rutgers University School of Communication and Library Studies.


Brian C. Ralph, Ph.D.

Brian C. Ralph, Ph.D., is the 11th president of William Peace University and took office in July 2015. In his short tenure, Dr. Ralph has led a renaissance at WPU.

Dr. Ralph’s career began in the higher education field in 1993 as an admissions counselor for Hocking College in Nelsonville, Ohio. He was promoted to Director of Admissions early in his tenure. In 2000, he accepted the position of Vice President for Enrollment Management and Marketing for Bethany College in Bethany, WV. Just over three years later, he became Vice President for Enrollment Management at Queens University of Charlotte (Presbyterian Church (USA)).

At Queens, Dr. Ralph oversaw traditional undergraduate admissions, athletics, campus recreation, the center for active citizenship, diversity and inclusion, health and wellness services, student financial services, student activities, Greek life, and residential life. He also co-chaired the University’s retention committee. Concurrently since 1999, Dr. Ralph has been a part-time senior associate consultant with Ruffalo Noel Levitz, LLC, where he specializes in strategic enrollment planning. He has presented at regional and national conferences and served on the advisory board to the National Small College Enrollment Association.


Adam Castro

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