On this episode of Marketing Live, host Tim Jones talks with Melissa Calder about involving faculty in as many aspects of higher education marketing as possible, from undergraduate and graduate recruitment to thought leadership and content marketing.
As marketers we know Faculty are critical to our effort—they ultimately determine the quality of the product we’re selling. But bridging the gap between the academic side of the house and the more administrative side where marketing often lives can sometimes be a unique challenge. We talk about innovative ways to create partnerships with faculty to recruit the right students, get more funding and elevate your brand reputation.
Tim JonesTim Jones is the Associate Vice President of Marketing at Clarkson University in Potsdam, N.Y., where he leads Clarkson’s marketing, branding, messaging, creative and digital strategy. His efforts focus on long-term strategic goals for admissions, student and alumni engagement, fundraising success, academic research and peer outreach.
Prior to joining Clarkson University, Tim was the Executive Creative Director at North Carolina State University in Raleigh, N.C., helping to redefine NC State’s market position and transform its communications approach at the intersection of the web, design, marketing, and media. Tim also served in a transition role as the interim chief communications officer at NC State, helping evolve a staff of 40 into a best-in-class internal marketing and communications agency. Tim started at NC State as the university’s first director of web communications, working to establish the university’s award-winning complete digital presence.