A common challenge for creative teams is managing the creative workflow. From project intake to managing client expectations to follow-up after a project is completed, most creative teams are better at creating than juggling timelines and approvals. Implementing an effective workflow process can be the difference happy creative teams (and clients) and utter mayhem. Learn from two veteran creatives and bring your questions about how to create the most effective project workflow for your shop.


Marketing Live is sponsored by PRSA’s Counselors to Higher Education

Episode Host

Amy Jorgensen

Amy Jorgensen

Amy L Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition. She has also developed marketing strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida Department of Housing, University of Florida College of Medicine, Disney’s Worldwide Safety and Accessibility, and a Disney ticketing subsidiary company. Amy is a University of Florida Business Marketing alum and now lives in Charlottesville, Virginia with her Basset Hounds, Chauncey Billups & Priscilla Presley.


AJ Newell

Amy “AJ” Newell is the director of design services and brand coordinator at the University of Mary Washington in Fredericksburg, VA. Deciding early on between a career in pharmacy or visual communications, she chose Pantone swatchbooks over a mortar and pestle and graduated with a BFA in Communication Arts and Design from Virginia Commonwealth University. She also holds an MS in Integrated Marketing Communications from West Virginia University. AJ and her team have garnered recognition and awards from CASE and EDU Digital Marketing.


Justin Schoonmaker

Justin Schoonmaker is Associate Director of Design in University Communications at William & Mary. He leads a team of design professionals who have executed hundreds of projects over the past several years, including the web design of wm.edu and branding and print communications packages for dozens of departments, offices, and programs. Justin chaired the team that designed William & Mary’s new logo in 2014 and served as the primary author of the university style guide. After publicly releasing William & Mary’s core visual brand assets, Justin worked with many campus units to adopt the new guidelines while helping them preserve their sense of identity and unit-level brand equity. Justin is a graduate of William & Mary has presented on design, branding, and internal higher-ed diplomacy at past CCA conferences, HighEdWeb, Hannon Hill Corporation, and the Virginia Economic Developer’s Association Conference.