This fall, we’re going to be thinking about the future on Advancement Live. For a strategic planning process to work, you need to focus on three things:

  • how your audience is changing,
  • how the world is changing,
  • and how to best position yourself to deliver results.

In this second episode in our 2027 series, we’re exploring communications. As we peer down the road and imagine our work ten years from now, we need to uncover the opportunities. We also need to know the challenges. We’ll discuss things we can stop doing and how we position our organizations now to thrive in the future.

 

This episode is sponsored by OmniUpdate

Episode Host

Andrew Gossen

Andrew Gossen

Andrew is a social media strategist/social anthropologist with a strong alumni relations background who is interested in the intersection between community, communication, and technology. His goal is to capitalize on the opportunities offered by emerging technologies, mobile and social, to advance organizational goals by enhancing connectedness and engagement between constituents and organizations, as well as among the constituents themselves. Andrew has a strong track record of recognizing emerging opportunities, mobilizing support for pilot projects and integrating successful experiments into organizational structure and strategy.
 

Guests

Jennifer Campbell

Jennifer Campbell is the associate vice president for college relations and communications at Ithaca College, where she oversees brand and positioning, public relations, and marketing and communications for enrollment and advancement.

Since arriving at IC in the fall of 2015, Campbell has been leading a number of major initiatives, including evolving the college’s brand identity, overhauling the web experience, increasing news and media visibility, improving transparency and visibility for the administration, and reshaping the communications team’s staffing and operations as it continues its shift from service delivery to strategic alignment.

Campbell previously served as senior director of communications for Cornell University’s Division of Alumni Affairs and Development and as director of public affairs within Cornell University Communications. She oversaw advancement communications during its most recent comprehensive campaign, which raised more than $6 billion, and during the university’s year-long celebration of its 150th anniversary.

She earned bachelor’s degrees in English and philosophy, and a master’s degree English, from West Virginia University. Prior to her move to the “dark side” of higher education administration, Campbell had been pursuing a PhD in English at the State University of New York at Buffalo.

 

Charlie Melichar

Charlie is senior consultant in Marts & Lundy’s Strategic Communications practice. For the past 15 years, he has been an adviser and thought leader for colleges and universities and the professional organizations that support them.

Most recently, Charlie served as associate vice chancellor of development and alumni relations communications at Vanderbilt University. He also served on the CASE Commission on Communications and Marketing, CASE District III Board of Directors, and co-chaired the Task Force on Social Media. He is a past chair and current member of the Executive Committee for PRSA Counselors to Higher Education.

At Vanderbilt, Charlie took the lead enhancing university communications in support of the completion of a successful $1.94 billion fundraising campaign. He merged university and medical center development and alumni communications teams. Charlie redesigned project management processes to achieve a more strategic, data-oriented approach. He partnered with the public affairs office to develop a university-wide strategic communication planning process and designed an integrated approach to communications across Vanderbilt’s graduate and professional schools.

 

Tracy Vosburgh

Tracy Vosburgh joined Virginia Tech’s Advancement Division in September 2015 as senior associate vice president for university relations, and is a member of the division’s senior leadership team.

She most recently served as associate vice president of university communications at Cornell University, where she provided communications leadership for strategic initiatives including a capital campaign and sesquicentennial celebrations. Before working at Cornell, she was station manager for Penn State Public Broadcasting (PSPB). Prior roles at PSPB included director of production and national series production manager. Earlier in her career, she held several broadcast management and production positions at the MacNeil/Lehrer NewsHour and National Geographic based in Washington, D.C.

Tracy earned her bachelor’s in French from Meredith College in Raleigh, North Carolina.