When we roll out marketing campaigns in higher ed, what are we selling? Can we define the product we want people to buy? In this episode of Marketing Live, we speak with higher ed marketing experts about what schools are pitching to teens and secondary audiences.
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Andrew CasselSocial Media Content Strategist, University of Alaska Fairbanks
Andrew Cassel has been creating and curating social media content for the University of Alaska Fairbanks since 2011. Cassel is a five-time winner of Aurora Awards of Excellence from the Public Relations Society of America – Alaska including the 2018 Grand Award of Excellence. Cassel has also presented about social media content best practices to the Greater Fairbanks Chamber of Commerce, Alaska Democrats, Perseverance Theatre, as part of the Transportation Communicators webinar series, at the American Geophysical Union 2018 annual fall meeting, as part of the HigherEd Experts 2018 and 2019 Higher Ed Content conferences, the 2019 eduWeb Digital Summit as well as at the 2017 and 2018 Higher Ed Web annual conferences.
Brianne is passionate about telling powerful stories and making meaningful connections in my community around the globe. Since 2013, she has served as a strategic communications consultant, drawing on 15 years of experience to help advance the critical missions of many inspiring nonprofits in Greater Boston and beyond including Thompson Island Outward Bound Education Center, Goodwill Massachusetts, Just-A-Start, Latinos for Education, and Shanthi Project.
In December 2018, Brianne joined MassBay Community College as Director of Marketing and Institutional Communications, a role that combines my passion for mission-driven work with my expertise in brand marketing, public relations, social media, and content strategy.
Dr. Corie Morell-Martin
Dr. Corie Martin joined WKU in 2008 and serves as the Director of Web Services and Digital Marketing for the Division of WKU Public Affairs. Her office oversees content creation and management for key areas of the WKU.edu website and official social media presences and outreach initiatives for the University. Martin contributes to the office of Marketing and Communications and to the WKU News team. Her work has supported marketing and outreach initiatives across the WKU campus network.
The Office of Creative Web Services has received numerous local, state and regional awards including Best Social Media, Best Website and Implementation, Online Innovation, Special Events Marketing Campaign, and Marketing/Communications Best Practices from CASE-KY, CASE III and the Professional Marketing Association of Bowling Green. Dr. Martin was the recipient of the WKU Staff Excellence Award for Professional Staff Member of the Year in 2012.