From Timeline to ticker and a totally revamped stream, it has been a big couple weeks for Facebook. And while the social giant’s latest innovations are grabbing headlines, many marketers are left wondering how the changes will impact their own efforts on the platform. Though largely overlooked amidst the recent media frenzy, Facebook has been quietly making significant changes to the way marketers engage with the site. Included in these changes are overhauling if and when your content will appear in a users’ stream, lifting restrictions on how users engage with your Page, and reversing the platform’s approach to public figure profiles, just to name a few.
Patrick Powers, director of digital marketing and communications at Webster University, joins Higher Ed Live to shine the spotlight on overlooked changes to Facebook that marketers need to know about.
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