What Do College-Bound High School Students Expect From Your Website and Digital Communications?

Are students still using email, text, and social media to learn more about your programs and campus? What are they looking for on your website, and how will they find it? What other digital tools do they find valuable as they explore their enrollment options? This data-rich episode of Higher Ed Special Edition will provide you with answers to help strengthen your e-recruitment efforts.

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This episode is sponsored by OmniUpdate

Episode Host

Erin Supinka

Erin Supinka

Erin is social media manager at Dartmouth College and contributing editor of the Higher Ed Live Blog. Erin holds a Bachelor of Science in Journalism from Rochester Institute of Technology. Connect with Erin on twitter, @erinsupinka.


Stephanie Geyer

Vice President, Web Strategy and Interactive Marketing Services, Ruffalo Noel Levitz

Stephanie Geyer directs website development and e-communications projects for Ruffalo Noel Levitz. Her web consultation services are based on current best practices in enrollment management and are frequently integrated with recruitment and marketing consultations and market research projects. In addition to providing consulting services, Geyer frequently delivers conference presentations about using the web as a recruitment communications tool, including at the National Conference on Student Recruitment, Marketing and Retention as well as the AMA Symposium for the Marketing of Higher Education. She helped conduct the E-Expectations market research project on the Internet and e-recruitment behaviors of high school juniors. Prior to joining Ruffalo Noel Levitz, Geyer directed recruitment marketing programs for Wilkes University (PA).

Follow Stephanie on Twitter: @StephGeyer


Lance Merker

President and CEO, OmniUpdate, Inc.

Lance Merker is President and CEO of OmniUpdate, the leading provider of content management solutions designed to streamline content administration and solve the digital marketing and communication challenges of higher education. Lance has more than 20 years of experience in the software industry and is a regular guest speaker at higher ed web conferences. In 2014, he received the eduWeb Summit Award for Industry Excellence, which recognizes individuals in higher education who have made outstanding accomplishments in the area of digital marketing, web development, and web strategy.

Follow Lance on Twitter: @lancemerker