Welcoming the Class of 2015

by

Each Spring colleges and universities around the country kick into high gear as they accept a new class of students to join their institution’s family. As technology has advanced, best practices for welcoming and engaging these students has evolved as well. Special in-studio guest Mike Petroff visits Higher Ed Live HQ to break down Facebook Pages & Groups, how to encourage online engagement via traditional marketing, and shares best examples of higher ed accepted student marketing.

Thanks to our sponsors
OmniUpdate is the leading web content management system (CMS) provider for higher education. The company’s web CMS, OU Campus™, is secure and scalable with great tools and features, deployment flexibility, and an awesome user community.
Inigral, the creators of the Schools App on Facebook, can help you leverage Facebook to increase yield and retention. Check out their weekly webinar to learn more.

Weekly 5
Amazon Launches Live Flash Media Streaming
Did Amazon cloud problems affect you? It impacted Foursquare, Quara, Reddit & more
Tweeting, Deleting Help Build Case Against Tyler Clementi’s Roommate in Rutgers Webcam Case
Fanta Invades UW Elevator in New Commercial
Top 2011 Commencement Speakers

TOP TWEETS

No related posts.

This entry was posted on Sunday, April 24th, 2011 at 9:54 pm. It is filed under Communications, Featured. You can follow any responses to this entry through the RSS 2.0 feed.

From our sponsors:

  • Pingback: The new acceptance letter: “You made it… now join the community!” | Higher Ed Live

  • http://twitter.com/eolsencreative Eric Olsen

    Great show, guys! Love the “Welcome to Emerson” post-enrollment video. As someone who doesn’t deal too much (at all) with the post-enrolled student experience, that video and the portal itself are such great ideas. But, the first 12:04 of that video is prospect gold! I can’t imagine not using it in your recruitment stages!?

    • Anonymous

      Great point, Eric. While the video is killer for post-enrollment, there is nothing stopping them from re purposing some of it for next year’s prospectives. In fact, considering how overworked many of us are in higher ed, it’s always great to re purpose content we already created. I think cutting that video up and using it year round is a great idea. Leverage your golden content.

  • http://twitter.com/eringoesgreen Erin Fox

    great episode!!!!! I want to continually bridge our print to digital, does anyone have any stats on a younger demo using QR codes for this purpose? They are great because they are free, otherwise we could start using text to get to social media but that tends to cost some monie$