Paying to play with content on social media may seem frustrating, but it’s actually giving us more value than ever before. Gone are the days of relying on organic reach, especially for small institutions.

On this episode of Marketing Live, Abby Meyer joins us to share why paid content is an essential and valuable piece of your social media plan. Learn how boosted content and paid ads helped the University of Nebraska Medical Center exceed reach and engagement expectations on Facebook, while accomplishing a high return on investment. You will also hear about the importance of accurately targeting your audience for paid content – something that was crucial to UNMC’s success.


Marketing Live is sponsored by Funnelback

Episode Host

Amy Jorgensen

Amy Jorgensen

Amy L Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition. She has also developed marketing strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida Department of Housing, University of Florida College of Medicine, Disney’s Worldwide Safety and Accessibility, and a Disney ticketing subsidiary company. Amy is a University of Florida Business Marketing alum and now lives in Charlottesville, Virginia with her Basset Hounds, Chauncey Billups & Priscilla Presley.


Abby Meyer

Abby is the web content and social media specialist in the public relations department at the University of Nebraska Medical Center. She leads all social content creation, strategy and execution for UNMC’s primary social platforms. She also serves as an on-campus consultant assisting colleges, departments, and affiliates in developing and maintaining their own social media initiatives.

Abby began her career in digital media at advertising agencies and a photo/video studio, working in video production and social media with national brands. Abby earned her bachelor’s degree in advertising and public relations from the University of Nebraska-Lincoln, and will receive her master’s degree in integrated media communications in December 2017 from UNL.

Follow Abby on Twitter at @abbyelisabeth25.