Virtual campus tours have been an active part of the higher ed web space for over a decade. Designed as the online sibling to the physical campus tour, they have the potential to reach prospective students and have a major impact on the recruitment process. Yet despite this great potential, the vast majority of virtual campus tours in existence today are disappointing, at best.
Frequent Higher Ed Live guest Mike Petroff, of Emerson College, joins the show to breakdown where virtual tours went wrong and what we can do to fix it. From enhancing navigation techniques, to iPad, Facebook and YouTube tours, this episode shines the spotlight on a recruitment technique in need of some serious overhaul.
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Inigral, the creators of the Schools App on Facebook, can help you leverage Facebook to increase yield and retention. Check out their weekly webinar to learn more.
SCVNGR is a Google-funded mobile game about going places, doing challenges and earning points. Recently, SCVNGR partnered with IBM on a project aimed at building a smarter planet, and they’re bringing it to college campuses coast-to-coast. To see if your campus made the cut, check out the complete list of campus visits.
In this week’s Weekly 5 we focus on just one story – the US News & World Report annual college rankings. Deflating the hype, we sound off on what they really are – decadent and depraved.
Unsolicited Shout-out of the Week
This week’s shout-out goes to the anonymous individual who gave Conan the Barbarian a Professorship at Trinitiy College.