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Website Accessibility Mistakes That Even ADA-Compliant Colleges Make

AUTHOR: Mallory Willsea

November 18, 2019

You’ve redesigned your website using the latest WCAG 2.1 standards, run accessibility checks, changed branding to accommodate ADA-friendly design, and have revised hundreds, if not thousands, of images, articles, videos, and links to make sure that your website content is ADA-compliant. Yet can you say with confidence that your website allows anyone with any type […]

Six Ways to Actually Improve Your Site’s Navigation

AUTHOR: Higher Ed Live

October 23, 2019

Let’s talk about navigation. If the last time you considered navigation on your site was before Amazon dominated textbook ordering, it’s time to have a think. Digital giants such as Amazon, Spotify, Netflix, Instagram, Hulu, and Airbnb have been busy redefining online habits on their platforms. One element they have invested heavily in for the […]

Keep Your Employees Close; Former Employees Closer — Part 2: Where To Begin

AUTHOR: Higher Ed Live

September 12, 2019

In my previous post, we discussed how it is widely accepted that corporate alumni are a great source of talent, ideas and advocacy for any organization. However, while they share some common strands with student alumni, the approach and the model need to be quite different. Students will, almost always, leave happy – with a […]

Keep Your Employees Close; Former Employees Closer — Part I: Why

AUTHOR: Higher Ed Live

September 5, 2019

Discussing recruitment woes, a friend of mine who works in HR lamented ‘Hiring is so exhausting. I wish I could simply bring our former employees back.’ Having worked in alumni relations for many years, I promptly replied with ‘So, why don’t you?’ The conversation quickly turned towards corporate alumni networks, based on the same principle […]

2019 E-Expectations Trend Report: Putting the Latest Digital Data to Work for Your College

AUTHOR: Mallory Willsea

August 12, 2019

The high school students you want to recruit spend nine hours a day on their digital devices. That’s four times the average time they spend doing homework, twice the average time spent on daily extracurricular activities, and even more than the average 8.5 hours they spend sleeping. In fact, almost half of teens report that […]

Cameron J. Hall Joins Advancement Live

AUTHOR: Higher Ed Live

July 31, 2019

Higher Ed Live is excited to welcome our new host Cameron J. Hall, Director of Annual Giving at Augustana College (Rock Island, IL), on Advancement Live. Cameron joins Andrew Gossen, Jon Horowitz, and Kim Infanti as co-host on Advancement Live. As a progressive and forward-thinking fundraising and engagement strategist with proven experience in donor […]

Innovation Influenced by Communities & Distributed Leadership

AUTHOR: Higher Ed Live

June 26, 2019

This blog post is written by Katie Ross, Education Director of Liberal Studies at Full Sail University. Throughout universities, departments are hard at work trying to connect with students and ensure departments have unitized services. Those in admissions are reviewing applications, scheduling interviews, and speaking with parents. Marketing is working hard to connect with future […]

Andy Fuller Joins Admissions and Advancement Live

AUTHOR: Higher Ed Live

June 24, 2019

Higher Ed Live welcomes our dynamic new host Andy Fuller, director of strategic content at the University of Notre Dame, on Admissions Live and Advancement Live. Andy joins Amy Jorgensen and Joe Sallustio as co-hosts on Admissions Live and Andrew Gossen, Jonathan Horowitz, and Kim Infanti as co-hosts on Advancement Live. Andy Fuller is […]

The Student Affairs Bug: Refusal to Vaccinate

AUTHOR: Higher Ed Live

June 19, 2019

This post is written by Maryanne Long, Ph.D. student, Higher Education Administration, University of Florida (she/her/hers) I’d like to take a moment to tell you my story of transitioning from the practitioner side of student affairs into a Ph.D. program. A very common thing to hear when asking someone why they chose a career […]

Jon Horowitz Joins Advancement Live

AUTHOR: Higher Ed Live

June 17, 2019

Higher Ed Live is excited to welcome our knowledgeable, new host Jon Horowitz, director of market research and impact insights for advancement at Dartmouth College, on Advancement Live. Jon joins Andy Fuller, Andrew Gossen and Kim Infanti as co-host on Advancement Live. Jon Horowitz’s experience at the intersection of higher education communications, technology, […]

Kin Sejpal Joins Marketing Live

AUTHOR: Higher Ed Live

June 12, 2019

Higher Ed Live is excited to announce Kin Sejpal, higher ed marketing strategist, has signed on to host in 2019. Kin Sejpal joins Andrew Cassel, Christen Gowan, and Rob Zinkan as co-host on Marketing Live. Kinnari “Kin” Sejpal serves as Associate Vice President for Marketing Strategy and Creative Services at Rochester Institute of […]

Christen Gowan Joins Marketing Live

AUTHOR: Higher Ed Live

June 10, 2019

Higher Ed Live is excited to welcome our new host Christen Gowan, director of digital strategy at Union College, on Marketing Live. Christen Gowan joins Andrew Cassel, Kin Sejpal, and Rob Zinkan as co-host on Marketing Live. Christen Gowan is a member of the Communications and Marketing team at Union College in Schenectady, […]

Women in Philanthropy Case Study: Penn State York Women’s Philanthropic Network

AUTHOR: Higher Ed Live

June 5, 2019

This blog post is written by Kristin Woods. The resulting blog post derived from a conversation with Di Hershey, Director of Development, Penn State York. Di Hershey sat in a meeting of her local women’s giving circle and suddenly thought to herself, “Why aren’t we doing something like this with alumnae at Penn State York?” […]

Joe Sallustio Joins Admissions Live

AUTHOR: Higher Ed Live

June 3, 2019

Higher Ed Live is excited to welcome our accomplished, new host Joe Sallustio, chief operating officer and executive vice president at Claremont Lincoln University, to Admissions Live. Joe Sallustio joins Amy Jorgensen and Andy Fuller as co-hosts on Admissions Live. Joe Sallustio is the Chief Operating Officer and Executive Vice President at Claremont […]

Should the RFI Still Be the KPI for Enrollment-Driven Campaigns?

AUTHOR: Higher Ed Live

May 29, 2019

This blog post is written by Laura Montgomery is the Director of Academic Program Marketing at The New School in New York City. If you’re on the hunt for some quick-and-easy tips and definitive marketing best practices, there are tons of articles for you out there — but this isn’t one of them. Instead, I’d […]

Andrew Cassel Joins Marketing Live

AUTHOR: Higher Ed Live

May 28, 2019

Higher Ed Live is excited to welcome our bold, new host Andrew Cassel, social media content strategist at the University of Alaska Fairbanks, on Marketing Live. Andrew Cassel joins Christen Gowan, Kin Sejpal, and Rob Zinkan as co-host on Marketing Live. Andrew Cassel has been creating and curating social media content for the […]

Blog Articles

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