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The Ultimate Brand Strategy Week Playlist

AUTHOR: Mallory Wood

June 18, 2017

Everything starts with your brand. Your brand is a promise. It's what you stand for in the minds of the people you’re trying to reach, influence, and move to action. This means brand strategy is the art and science of discovering, understanding, articulating, and evolving that brand. Higher education is an increasingly crowded and competitive marketplace, and [...] READ MORE

Four ways to improve your email strategy

AUTHOR: Higher Ed Live

May 17, 2017

Is email over? I agree with Andrew Gossen’s emphatic NO in the recent Higher Ed Live episode on email insights for decision-making. Email remains at the heart of our communications operation at McMaster (which, for reference, is allll the way up in Canada, eh). The panelists in the episode insightfully note that email analytics is […]

Three reasons why you might need a site checkup

AUTHOR: Mallory Wood

May 10, 2017

Do any of these scenarios apply to you? You redesigned your website a couple of years ago. For a while, everything was great — you had a nice bank of photographs, videos, and stories ready to accompany the launch and keep your site fresh. Now, you’re wondering whether the design and content have gotten stale. You know […]

Are social media campaigns for admitted students over?

AUTHOR: Daniella Nordin

May 5, 2017

Every year, colleges and universities compete for their piece of the college decision pie on social media. Trends like #CollegeSigningDay and #CollegeDecisionDay have institutions around the world curating custom hashtags and trying out gimmicks to motivate those elusive teens to “Pick me! Pick me!” But now, as we learn more about Generation Z — the […]

10 Ways to Change the Game

AUTHOR: Higher Ed Live

April 26, 2017

It shouldn’t come as a surprise that a Marketing Live episode about sparking creative ideas sparked a creative idea from the Higher Ed Live team. While listening to Melody Oldfield and Laura Shields from Oregon State University talk about ways to foster a creative work environment, we were struck by one thing in particular — […]

Four Tips For Managing Student Workers

AUTHOR: Higher Ed Live

April 19, 2017

Many offices have the opportunity to hire student workers for a semester, full academic year, or even a calendar year. Student workers help professionals in the office — especially those who don’t work directly with students — understand the “beat” of campus, execute big ideas, and provide that much needed student perspective. Student workers come […]

Best Practices for Designing Qualitative Higher Ed Research

AUTHOR: Higher Ed Live

April 12, 2017

Qualitative research can yield powerful stories and insights about your constituents’ experiences, perceptions, and feelings about your institution. Unlike quantitative research (such as survey data), qualitative research uses conversation or observation, allowing for constituent-led exploration of your particular research objectives. With such an open-ended methodology, where do you start? When designing your own qualitative research […]

Behind the data: How texting can impact college admissions yield

AUTHOR: Higher Ed Live

April 6, 2017

For forever and two days, enrollment yield – the main metric of success for enrollment professionals – has been a vital measurement in higher ed. And as time marches on, it’s only getting more critical. For students, applying to colleges keeps getting easier – thanks to online applications like the Common App and others. But, […]

Four Ways to Improve Relationship-Building and Quality Service at Your Institution

AUTHOR: Higher Ed Live

March 29, 2017

Like many solo social media managers at scholarship programs or small institutions, I juggle multiple communications roles at the Morehead-Cain Foundation at UNC Chapel-Hill. Every day I help create content and printed materials for selections and recruitment, student affairs and events, and alumni advancement. My creative output covers a little bit of everything. And meeting […]

Rethinking Alumni Student Mentor Programs

AUTHOR: Ryan Catherwood

March 22, 2017

I was in Australia a few weeks ago for CASE Asia-Pacific. While there, I gave a workshop on alumni relations and career services collaboration. Towards the end of the session, I was asked for my opinion on mentor programs. I took a deep breath and shared my sentiments. I argued we should rethink mentor programs. […]

Prospectives vs. professionals: A brutally honest, satirical comparison.

AUTHOR: Higher Ed Live

March 13, 2017

New research by Gil Rogers of Chegg and Michael Stoner of mStoner, Inc. has the industry talking. In their Mythbusting research series, the two higher ed heavyweights illustrate where prospective students and higher education enrollment and marketing professionals agree and disagree on enrollment marketing topics. To say the least, we at Mongoose like their take. […]

Five Strategies to Improve Your Crowdfunding Efforts

AUTHOR: Higher Ed Live

March 7, 2017

Crowdfunding is no longer a higher ed fundraising fad, but a proven asset in the advancement toolbox. Hundreds of universities learned that crowdfunding is a highly effective way to reconnect with alumni and develop philanthropic relationships with parents, students, and friends. With crowdfunding more prevalent than ever, the initial excitement a donor experiences by donating […]

Reintegrating College Campuses Through Events

AUTHOR: Higher Ed Live

March 1, 2017

Campuses in the United States are at a crossroads. They’re more divided than ever, and social media is deepening this division. People engage with those who share their same viewpoints, and block, mute, or ignore those who don’t. Sometimes, we think the internet and technology can solve any problem. It can make communication more efficient, […]

A practical step toward creating a culture of improvement

AUTHOR: Higher Ed Live

February 22, 2017

The first time that I read Keston Fulcher’s “Weigh Pig, Feed Pig, Weigh Pig” article, it transformed the way that I approached student assessment. In a world filled with complex models, psychometrics, and assessment theories, this message is refreshingly simple. Assessment (weighing the pig) does not produce learning improvement (a fattened pig), curricular/pedagogical changes (feeding […]

Keeping your admissions department competitive in a mobile-first world

AUTHOR: Higher Ed Live

February 14, 2017

According to the College Board, more than 30 percent of prospective first-year students (and anywhere from 48 to 62 percent of transfer students) evaluate their target institutions in stealth mode, never making themselves known to admissions counselors. They don’t email the institution and they don’t register for campus tours. To reach these students, enrollment management […]

A web conference like no other

AUTHOR: Higher Ed Live

February 8, 2017

The 18th Annual University of Illinois Web Conference is set for April 5-7 at the I Hotel and Conference Center in Champaign, Illinois. Registration is open now, but history has shown it won’t be open long. The demand is high for this event, and each year the conference sells out fast. Why do people flock […]

Blog Articles

AUTHOR: Mallory Wood

AUTHOR: Higher Ed Live

AUTHOR: Mallory Wood

AUTHOR: Daniella Nordin

AUTHOR: Higher Ed Live

AUTHOR: Higher Ed Live

AUTHOR: Higher Ed Live

AUTHOR: Higher Ed Live

AUTHOR: Higher Ed Live

AUTHOR: Ryan Catherwood

AUTHOR: Higher Ed Live

AUTHOR: Higher Ed Live

AUTHOR: Higher Ed Live

AUTHOR: Higher Ed Live

AUTHOR: Higher Ed Live

AUTHOR: Higher Ed Live