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Advancement Leader Q+A: The Yield of Purposeful, Relevant, and Sustained Alumni Engagement

AUTHOR: Higher Ed Live

June 20, 2018

James Stofan, Vice President for Alumni Relations at Tulane University, shares his thoughts on engagement, analytics, technology, staffing, and more. This is the fifth post in our series of Q+As with higher education advancement leaders on topics related to digital alumni engagement. Key Takeaways The way in which alumni engage with the university on digital […]

Advancement Leader Q+A: Driving Meaningful Alumni Engagement

AUTHOR: Higher Ed Live

June 13, 2018

Lisa Lewis, President and CEO, University of Minnesota Alumni Association, shares her thoughts on engagement, analytics, technology, staffing, and more. This is the fourth post in our series of Q+As with higher education advancement leaders on topics related to digital alumni engagement. Key Takeaways Digital engagement will continue to play an increasing role in alumni […]

Advancement Leader Q+A: Elevating Digital Engagement through Metrics, Practice, and Common Sense

AUTHOR: Higher Ed Live

June 6, 2018

Brian Perillo, Associate Vice President, Alumni Relations and Annual Giving at New York University, shares his thoughts on engagement, analytics, technology, staffing, and more. This is the third post in our series of Q+As with higher education advancement leaders on topics related to digital alumni engagement. Key Takeaways Expensive tools are not needed to pilot […]

Contribute Today — CASE/mStoner 2018 Digital Survey is Open

AUTHOR: Higher Ed Live

June 4, 2018

Do you want to know how schools, colleges, and universities use various digital tools and techniques in alumni relations, communications, fundraising, and marketing? mStoner, Inc. and the Council for Advancement and Support of Education (CASE) are conducting research to benchmark institution’s digital advancement initiatives and track trends related to the use of digital tools in […]

Engaging Students While They’re Still on Campus

AUTHOR: Higher Ed Live

May 30, 2018

It’s never too early to start engaging with students on behalf of your institution’s alumni association. When a student is involved on campus, they are twice as likely to attend an alumni event and 1.6 times as likely to donate to your institution after graduation in comparison to those alumni who were not involved in […]

Advancement Leader Q+A: A Smarter Approach to Alumni Engagement

AUTHOR: Higher Ed Live

May 30, 2018

This is the second in a series of Q+As with higher education advancement leaders on topics related to digital alumni engagement. In this installment, Jennifer Cunningham, Assistant Vice President, Alumni Relations at Lehigh University, shares her thoughts on engagement, analytics, technology, staffing, and more. Key Takeaways If resources aren’t available for digital engagement, cut back […]

Advancement Leader Q+A: It’s Time to Shift to a Digital-First Strategy

AUTHOR: Higher Ed Live

May 23, 2018

This is the first in a series of Q+As with higher education advancement leaders on topics related to digital alumni engagement. In this installment, Matt Manfra, Associate Vice President for Alumni Relations at the George Washington University, shares his thoughts on engagement, analytics, technology, staffing, and more. KEY TAKEAWAYS Universities should shift to a digital-first […]

Top Five Analytics to Review Every Day

AUTHOR: Higher Ed Live

May 16, 2018

Google Analytics offers web teams a wealth of information, so much that it’s sometimes hard to know where to begin. Even experienced analytics users get lost in the data, treading down paths that look interesting, but don’t provide a lot of direction. That said, it’s a good idea to check your analytics regularly, even daily. […]

How Career Services Can & Will Close The Skills Gap

AUTHOR: Higher Ed Live

May 9, 2018

This is the time of year when high school students from around the country make their decisions on where they will go to college in the fall. The notion of outcomes and a return on investment are central themes of concern for students and their families. Because of this heightened sense of awareness and concern, […]

Backend Web Development Patterns that Drive User Success

AUTHOR: Higher Ed Live

May 2, 2018

At Northwest Nazarene University (NNU) we’re launching a website redesign this year where our frontend design and user experience will be focused on answering common user questions quickly, simplifying the user journey (by shoring up the navigation), developing consistency in “product” page layouts, and emphasizing on-page calls to action (CTAs). To accomplish this, we’re going […]

Storyteller Craft: The Question List Crutch

AUTHOR: Higher Ed Live

April 25, 2018

As a writer, when you prepare to do an interview for an alumni magazine feature story or a web profile, it’s important to write a list of questions you want to ask your subject. However, what you do with that list can make the difference between a good interview and a bad one. Young writers […]

The Value of Alumni Online Communities

AUTHOR: Higher Ed Live

April 18, 2018

The core value of alumni online communities today is the same as it was when the first communities premiered more than 20 years ago – that a university can provide a secure online destination for alumni to find and connect with other alumni without fear of outsiders or impostors. Of course, more than 20 years […]

Can’t-Miss UX Tip: Site Search for Higher Ed

AUTHOR: Higher Ed Live

April 11, 2018

Google and Amazon have gotten something right. These digital giants make UX a top priority. They have teams dedicated to streamlining the customer journey and connecting people with relevant search results. In the past two decades, popular sites have increasingly given the search bar the respect it deserves. It started as a tired afterthought and […]

Six Reasons You May Need to Relaunch Your Site

AUTHOR: Higher Ed Live

March 7, 2018

This article was originally found in mStoner’s monthly Intelligence newsletter. If you’re interested in receiving this type of content in your inbox, including information on mStoner’s latest research and webinars, sign up now — no form submission required! Remember the last time you redesigned your website? While no project ever goes completely smoothly, you probably accomplished a great deal: […]

AI Summit Recap

AUTHOR: Ashley Budd

February 28, 2018

It was awesome. Earlier this month, Cornell hosted the first Artificial Intelligence Summit for advancement professionals. Colleagues from up and down the east coast gathered in upstate New York. We spent the day with Cornell faculty and industry leaders. Our collective minds were blown, one session after another. The morning kicked off with a warm […]

OCR Letters and Accessibility Issues: What You Need to Know

AUTHOR: Higher Ed Live

February 21, 2018

There has been a lot of talk—and confusion—about letters from the U.S. Department of Education’s Office for Civil Rights (OCR) related to technology accessibility. Your college or university may receive an “OCR letter” if your website does not seem to be fully accessible to individuals with disabilities or fails to provide equal access to educational […]

Blog Articles

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AUTHOR: Ashley Budd

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