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The Most Important Step in Building Your Brand Ideal

AUTHOR: Higher Ed Live

October 17, 2018

Recently, mStoner teamed up with their branding partner BVK to deliver a webinar on Brand Architecture: Building an Enduring Brand. During the session, we shared a six-step roadmap for building your institutional brand: Discover: Explore your brand ideal. Clarify: Define your position. Inspire: Ignite excitement internally. Align: Integrate actions from inside out. Unleash: Transform brand […]

Advancement Leader Q+A Blog Post Series

AUTHOR: Bianca Tomlin

October 11, 2018

In 2018, we launched the Advancement Leader Q+A series on the Higher Ed Live blog in partnership with Jon Horowitz. The nine posts in the series of Q+As with higher education advancement leaders review and expand on topics related to digital alumni engagement in the areas of engagement, technology, analytics, staffing, and more. We’ve taken […]

Prior Learning Assessment Process Mapping

AUTHOR: Higher Ed Live

October 3, 2018

So, you’ve looked at the extensive research—including our latest study—and have come to the conclusion that developing a prior learning assessment (PLA) plan for your institution can be a valuable strategic offering for helping your institution meet enrollment, persistence and completion goals. Congratulations! You’re making a choice that will help your institution serve the growing […]

Why New Tech is Needed to Help Colleges Meet Enrollment Goals

AUTHOR: Higher Ed Live

September 27, 2018

I recently read a Washington Post article citing a survey by the Chronicle of Higher Education. It found that 52 percent of private colleges and 44 percent of public colleges didn’t meet their enrollment goals this past fall (2017). This figure is not surprising, given how ultra-competitive higher education has become and the number of […]

Advancement Leader Q+A: Conveying the Importance of Digital and Data to Alumni Engagement

AUTHOR: Higher Ed Live

September 19, 2018

James Allan, Director, Alumni and Stakeholder Relations, University of Melbourne, shares his thoughts on engagement, technology, analytics, staffing, and more. This is the ninth post in our series of Q+As with higher education advancement leaders on topics related to digital alumni engagement. Key Takeaways As more alumni live far away from our campuses, we need […]

Our Study Answers the Question: Do PLA Methods Matter?

AUTHOR: Higher Ed Live

September 12, 2018

Adult students earning credit through prior learning assessment (PLA) have higher rates of degree completion than non-PLA students. PLA can also be a valuable tool in helping adult students save both time and money towards earning a degree. But what about the specific method of PLA – is there a relationship between it and degree […]

Celebrate Eight Years of Higher Ed Live — Enter to Win

AUTHOR: Higher Ed Live

September 12, 2018

Happy birthday to us!! Today, Higher Ed Live turns eight. Before we light the candles and cut the cake, let’s reflect on a few key milestones. Over the past eight years, we’ve: Grown our Twitter family to just under 19,000 followers Hosted more than 720 episodes Penned 270 blog posts and counting. Higher Ed Live […]

Ten Elements that Attract Students to Your Website

AUTHOR: Higher Ed Live

September 5, 2018

The new 2018 E-Expectations® Trend Report by OmniUpdate and Ruffalo Noel Levitz is out with the latest research about how college-bound students engage digitally with higher ed websites. The findings? Students are sophisticated digital consumers who expect personalized engagement and information at their fingertips. How does your school stack up? If you are embarking on […]

Five Ways to Engage with Prospective Students Today

AUTHOR: Higher Ed Live

August 29, 2018

As enrollment management professionals, we know how the recruitment cycle works. We get inquiries through name purchases, college fairs, events, and high school/community college visits. Then we get prospective students to apply, yield, and (if all goes according to plan!) matriculate onto campus. In most cases, we’re using the same tactics and recruitment ideas from […]

ELEVATE Recap: Experts Discuss Texting with Students

AUTHOR: Higher Ed Live

August 22, 2018

Earlier this month, Mongoose held a retreat for users of their texting platform, Cadence. The main goals of the action-packed agenda were not only to bring attendees up-to-speed on new product features, but to also inspire and motivate these progressive higher ed professionals heading into the 2018 academic year. Over the course of four days, […]

Surprising Findings from Three Years of Enrollment Marketing Research

AUTHOR: Higher Ed Live

August 15, 2018

This article was originally found in mStoner’s monthly Intelligence newsletter. If you’re interested in receiving this type of content in your inbox, including information on mStoner’s latest research and webinars, sign up now — no form submission required! “The key to understanding how youth navigate social media is to step away from the headlines — both good and bad […]

mStoner Offers Free Webinar on Storytelling and Integrated Communications

AUTHOR: Bianca Tomlin

August 8, 2018

Are your readers at the heart of your institution’s story? Register for this free webinar Storytelling is imperative if you want to build an enduring brand for your college or university. The truth is, we could all be better at articulating who we are, what we’ve experienced, and why it matters. In order to tell […]

Breaking Away from the “Sea of Sameness” in Higher Ed

AUTHOR: Higher Ed Live

August 1, 2018

This post is part of a series featuring sponsors from our WPCampus 2018 conference, written by Jesse Swingle, Marketing Manager at Funnelback and Mallory Willsea, Director of Marketing and Sales at mStoner, Inc. Events like WPCampus would not be possible without the support of these amazing organizations. Be sure to check out their services. There’s […]

Advancement Leader Q+A: The Imperative for a Digital-First Approach

AUTHOR: Higher Ed Live

July 24, 2018

Ryan Rodrigues, Associate Vice-Principal (Alumni Relations & Annual Giving), Queen’s University, shares his thoughts on engagement, technology, analytics, staffing, and more. This is the eighth post in our series of Q+As with higher education advancement leaders on topics related to digital alumni engagement. Key Takeaways Institutions need to own a digital-first advancement strategic vision and […]

Taking a Different Path to Articulating Your Brand and Launching Your Website

AUTHOR: Higher Ed Live

July 18, 2018

This article was originally found in mStoner’s monthly Intelligence newsletter. If you’re interested in receiving this type of content in your inbox, including information on mStoner’s latest research and webinars, sign up now — no form submission required! A sea of sameness. This is how most education institutions end up positioning themselves: Expert faculty. Ideal location. Great facilities. Multidisciplinary […]

Advancement Leader Q+A: Enhancing Alumni Engagement through Sophistication, Savvy, and Transparency

AUTHOR: Higher Ed Live

July 11, 2018

Julie Sina, Associate Vice Chancellor, Alumni Affairs, and Chief Financial Officer, UCLA Foundation, shares her thoughts on engagement, technology, analytics, staffing, and more. This is the seventh post in our series of Q+As with higher education advancement leaders on topics related to digital alumni engagement. Key Takeaways Digital engagement has power when it enhances in-person […]

Blog Articles

AUTHOR: Higher Ed Live

AUTHOR: Bianca Tomlin

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AUTHOR: Bianca Tomlin

AUTHOR: Higher Ed Live

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AUTHOR: Higher Ed Live