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How West Virginia University uses Social Media To Reach Gen Z

AUTHOR: Higher Ed Live

October 12, 2017

Tony Dobies, social media director at West Virginia University, joined the SMSS podcast to give a preview of his keynote at the upcoming Social Media Strategies Summit – Higher Education, in Boston, November 2-3. Tony’s presentation will explore how universities can use the latest social media trends to reach Gen Z, as well as how […]

Digital Darlings: 5 Ways to Attract & Engage Gen Z

AUTHOR: Higher Ed Live

October 9, 2017

First, a note about the transition from millennials to Generation Z. They may be less Facebook-focused. They are definitely more mobile-obsessed. But they still love a good selfie. The key for those in higher ed may be that one word: good. Now more than ever, your innovative, accessible and shareable content is critical. Gen Z […]

How to Simplify Your Content Management Process

AUTHOR: Higher Ed Live

October 4, 2017

Remember the webmaster, keeper of the keys to your institution’s website? While someone on your campus may still hold the title, we’re long past the days when the web was a one-person job. Today’s college and university sites require a team working in concert, with clearly defined roles and a documented process for getting fresh […]

7 Steps to a Successful Email Marketing Plan

AUTHOR: Higher Ed Live

September 26, 2017

Investing time into outlining and understanding your email marketing strategy is critical to the success of any campaign. When done correctly, an effective email marketing plan will not only engage your constituent base, but also deliver a cost-effective way to increase donations, collect updated directory information, or drive event registrations. Whether you’re emailing alumni, donors, […]

Cover letter required

AUTHOR: Higher Ed Live

September 22, 2017

As a hiring manager throughout my career, I’ve reviewed thousands and thousands of resumes. I’ve seen it all. From no cover letter at all, to illegible cover letters in 6-point yellow Comic Sans type, I remain baffled by the overwhelmingly poor quality of applicant materials. (For the record, neither received consideration.) Why are the cover […]

Higher Ed Live: 2017 Audience Survey

AUTHOR: Bianca Tomlin

September 12, 2017

Have you heard? Higher Ed Live is conducting research to better understand how you engage with the network and the content we produce. Participate in the survey now. We want Higher Ed Live to become your go-to professional development resource. To improve the quality and delivery of our content, we need to better understand how […]

6 Questions About How Harvard Reaches Non-Traditional Students

AUTHOR: Higher Ed Live

September 7, 2017

Recently, the SMSsummit team chatted with Jemalyn Griffin, Assistant Director of Content and Program Marketing at Harvard University. In her role, Jemalyn is in charge of content marketing in the division of Continuing Education which has four different brands within: Harvard Summer School, Harvard Professional Development Program, Harvard Learning and Retirement Program, and Harvard Extension […]

Advancement Legends: Michael Stoner and Andrew Gossen

AUTHOR: Daniella Nordin

August 18, 2017

Some of you may remember former Advancement Live host Ryan Catherwood, but what you may not know is that he is the founder and host of the Advancement Legends podcast. Advancement Legends is intended for engagement and fundraising professionals in higher education. Each episode contains an interview with a senior advancement leader from around the […]

Enter now: EDU Hall of Fame honors champions in higher education social media excellence

AUTHOR: Higher Ed Live

August 11, 2017

Colleges and universities around the country enter to be recognized for social media excellence in the EDU Hall of Fame The Social Media Strategies Summit – Higher Education is a two day conference coming to Boston, November 2-3, 2017. Now in its 3rd year, the summit is where social media marketing professionals working in higher […]

Participate in new research!

AUTHOR: Mallory Wood

July 25, 2017

The third annual Mythbusting survey, sponsored by Higher Ed Live, NRCCUA, and mStoner, is under way! This year’s focus? Mythbusting Enrollment Marketing. What do you believe to be the best channels for boosting visibility among prospective teen students and encouraging them to apply to your institution? We want to know! Please contribute by filling out this survey […]

Social Media: Why A Dirty Facebook Profile Is No Longer The Reason For Job Rejection

AUTHOR: Higher Ed Live

July 5, 2017

Online reputation, such as your Facebook, Instagram, and/or Twitter profile, is an important topic for students on college campuses worldwide, as it has long impacting effects. With 91% of employers using social media to screen candidates and 49% of hiring managers rejecting candidates due to inappropriate content, it is clear that social media profiles are […]

The Ultimate Brand Strategy Week Playlist

AUTHOR: Mallory Wood

June 18, 2017

Everything starts with your brand. Your brand is a promise. It's what you stand for in the minds of the people you’re trying to reach, influence, and move to action. This means brand strategy is the art and science of discovering, understanding, articulating, and evolving that brand. Higher education is an increasingly crowded and competitive marketplace, and [...] READ MORE

Four ways to improve your email strategy

AUTHOR: Higher Ed Live

May 17, 2017

Is email over? I agree with Andrew Gossen’s emphatic NO in the recent Higher Ed Live episode on email insights for decision-making. Email remains at the heart of our communications operation at McMaster (which, for reference, is allll the way up in Canada, eh). The panelists in the episode insightfully note that email analytics is […]

Three reasons why you might need a site checkup

AUTHOR: Mallory Wood

May 10, 2017

Do any of these scenarios apply to you? You redesigned your website a couple of years ago. For a while, everything was great — you had a nice bank of photographs, videos, and stories ready to accompany the launch and keep your site fresh. Now, you’re wondering whether the design and content have gotten stale. You know […]

Are social media campaigns for admitted students over?

AUTHOR: Daniella Nordin

May 5, 2017

Every year, colleges and universities compete for their piece of the college decision pie on social media. Trends like #CollegeSigningDay and #CollegeDecisionDay have institutions around the world curating custom hashtags and trying out gimmicks to motivate those elusive teens to “Pick me! Pick me!” But now, as we learn more about Generation Z — the […]

10 Ways to Change the Game

AUTHOR: Higher Ed Live

April 26, 2017

It shouldn’t come as a surprise that a Marketing Live episode about sparking creative ideas sparked a creative idea from the Higher Ed Live team. While listening to Melody Oldfield and Laura Shields from Oregon State University talk about ways to foster a creative work environment, we were struck by one thing in particular — […]

Blog Articles

AUTHOR: Higher Ed Live

AUTHOR: Higher Ed Live

AUTHOR: Higher Ed Live

AUTHOR: Higher Ed Live

AUTHOR: Higher Ed Live

AUTHOR: Bianca Tomlin

AUTHOR: Higher Ed Live

AUTHOR: Daniella Nordin

AUTHOR: Higher Ed Live

AUTHOR: Mallory Wood

AUTHOR: Higher Ed Live

AUTHOR: Mallory Wood

AUTHOR: Higher Ed Live

AUTHOR: Mallory Wood

AUTHOR: Daniella Nordin

AUTHOR: Higher Ed Live