Should I tweet this? Is it appropriate to respond to that Instagram comment? Admissions leaders have been grappling with the internal cost-benefit analysis tied to these questions for years. Dr. Josie Ahlquist’s recent article, titled “Tweet the Veep: 30 Vice Presidents to Follow on Twitter,” has again moved this conversation to the top of Twitter feeds all over the country by highlighting Vice Presidents in Enrollment Management and Student Affairs that have embraced the platform.

On this episode of Admissions Live, we sit down with Dr. Josie Ahlquist, Digital Leadership Author, Coach, and Speaker, Jennielle Strother, Associate Vice President of Enrollment Services at Concordia University in Texas, and Dr. Kara Kolomitz, Vice President of Student Affairs and Enrollment at Regis College in Massachusetts, to discuss the benefits and challenges of having senior admissions leadership engage with prospective students, peers, and colleagues on social media.


Admissions Live is sponsored by mStoner, Inc.

Episode Host

Adam Castro

Adam Castro

Adam Castro currently serves as the Vice President of Admissions at Mercy College, a private, multi-campus, comprehensive college in New York. His portfolio includes the areas of college admissions, marketing, branding, and analytics, and the Student Services Support Center. Prior to arriving at Mercy, Adam spent nearly fifteen years at Bloomfield College, the last seven as Vice President for Enrollment Management overseeing admissions, marketing, and financial aid. Adam is an active member of numerous organizations including the National Association of College Admission Counselors (NACAC), the American Association of Collegiate Registrars and Admissions Officers (AACRAO), and NAFSA: Association for International Educators. He is also co-host of Admissions Live, a monthly professional development program on the Higher Ed Live network. A New Jersey resident, Adam received his master’s degree in Public Administration from Kean University and holds a bachelor’s degree in Journalism and Media Studies from the Rutgers University School of Communication and Library Studies.


Josie Ahlquist

After 12 years working on college campuses, Josie Ahlquist went rogue from traditional higher education roles—as an independent speaker, author, and consultant on digital leadership in higher education. She teaches teens, young adults, higher education professionals and corporate executives how to humanize tech and prioritize building online community over traditional marketing methods.

Ahlquist has trained thousands across the United States, Canada, Mexico and the United Arab Emirates. She backs up her content with her own grant-funded and award-winning research. Her research agenda focuses on young adults’ digital experiences, senior executives’ online leadership practices, and digital leadership pedagogy. She maintains an active research agenda, currently undertaking research projects with colleagues around the globe.

For the fourth year in a row, she has been named to the “Top 50 Must-Read Higher Education Technology Blogs” by Ed Tech Magazine. Her podcast, Josie & The Podcast was featured by The Chronicle of Higher Ed and Inside Higher Ed. She is published as a co-author in the Handbook of Student Affairs Administration textbook, The Journal of Leadership Studies, co-editor and author in the New Directions in Student Services and co-editor and author in New Directions in Student Leadership. She is currently writing a book with Stylus Publishing, set to release in 2019 on digital leadership in higher education.


Jennielle Strother

Jennielle Strother is the Associate Vice President of Enrollment/Chief Enrollment Officer at Concordia University Texas in Austin where she oversees admissions and financial aid. Jennielle is a natural-born connector and gains energy by connecting others who have common interests, strengths, and goals. Jennielle has been working in higher education for over 18 years and is the founder of #EMchat, a community of enrollment management professionals who share ideas and work to inspire real change in higher education. She is also the founder of a non-profit organization, TXwHEART (TX Women in Higher Education: Acting, Reflecting, Transforming), an organization committed to championing women in education. Jennielle, a first-generation college student, holds an B.S. in Education, M.Ed. in Enrollment Management, and is earning her Ed.D in Organizational Leadership from Northeastern University in Boston, MA. Jennielle ‘s role models are her fearless husband, her caring daughter, and her hilarious son.


Kara Kolomitz

Dr. Kara Kolomitz, EdD, currently serves as the Vice President of Undergraduate Student Affairs and Enrollment at Regis College in Weston, Massachusetts. In her role, she oversees the Office of Undergraduate Admission, Department of Student Affairs, and Department of Athletics. She previously served as the Dean of Students at Regis. Kara was awarded the Scott Goodnight Award by the National Association of Student Personnel Administrators Region I for outstanding work as a Dean. A graduate of Regis University in Colorado, she studied Philosophy and went on to receive her M.Ed. from Providence College and then her CDA from Rhode Island School of Design. Kara completed the HERS Institute at Wellesley College in 2012. In May 2016, she earned her doctorate in educational leadership from Johnson and Wales University. Kara has conducted extensive research on the experience of new presidents at small colleges and universities.


Adam Castro

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