TV Advertising in EDU

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After spending the last few weeks on the road art directing SNHU’s newest TV commercial, I started thinking about how the conversation around television advertising in EDU has been a bit limited. For the most part, for-profits and a select few major brands are owning the national airwaves, while community colleges and smaller competitive institutions toil in the local markets. While all are seeing some success, there hasn’t been much conversation about who the players are, why they’re playing, what works, and why.

Truth be told, while our industry has suffered from a serious lack of creative when it comes to TV, there is a lot to be won by taking a strong concept and quality execution to market. In this episode we review top to bottom what’s out there, highlighting spots that work, spots that don’t, and breakdown the factors that play into their ultimate demise or success.

Thanks to our Sponsors
OmniUpdate is the leading web content management system (CMS) provider for higher education. The company’s web CMS, OU Campus™, is secure and scalable with great tools and features, deployment flexibility, and an awesome user community. Check out the 2012 E-Expectations of College-Bound Students, sponsored in part by OmniUpdate.
Inigral, the creators of the Schools App on Facebook. A private Facebook community to boost enrollment and retention. Check out how top schools are using Inigral to meet enrollment goals and fight summer melt.
SCVNGR is a Google-funded mobile game about going places, doing challenges and earning points. @RivUniversity used @ScvngrU to introduce students to campus. Next, they plan to introduce students to the city!
Converge Consulting is a measurable multi-channel marketing firm. They help their clients strategize, execute, and analyze their marketing efforts. .@ConvergeOrg & Hubspot partnership aims to help edu get found, convert leads, and analyze marketing efforts.

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  • http://twitter.com/eolsencreative Eric Olsen

    home-run episode, Seth! A perfect 60-minute distillation of what must have been hundreds of hours of research on your part. grateful. inspired. thank you.

  • http://twitter.com/robjanson robjanson

    Great post Seth. Thanks for giving us your time.