In this episode of Advancement Live, host Ryan Catherwood explores the latest digital engagement strategies targeting university network stakeholders. Topics discussed in this edition include community building, data management, content strategy and social media marketing. Guests for the episode, Kim Brown from Syracuse University, Matt Lindsay of George Washington University, along with Daniel Cohen Founder and CEO of Graduway, will share insights into how to positively influence digital conversions such as event registrations and online giving.
Ryan CatherwoodRyan Catherwood is the Assistant VP for Alumni and Career Services at Longwood University. Prior to joining Longwood, he was the Director of Digital Strategy in the University Advancement office at the University of Virginia. His work is dedicated to strategies that utilize events, crowdsourcing, inbound and content marketing, email marketing and social media community management in order to drive alumni and student engagement, participation, connections, networking, volunteerism and giving at Longwood University.
Director, Strategic Communications & Digital Engagement, Office of Alumni Engagement at Syracuse University
Founder and CEO of Graduway
Senior Executive Director, Digital Strategy & Engagement at George Washington University