We here at Higher Ed Live are always thankful that the best and brightest minds in the industry share their insights with our followers. We’ve learned a lot from them and we hope you have too.

With 2017 coming to an end, we reviewed the stats Higher Ed Live Blog. Here are the five most viewed blog posts from the year and what we learned from them.

 

TEXTING FROM ORIENTATION TO GRADUATION: ENGAGING STUDENTS ON THEIR TERMS

Campuses are always on the lookout for the best new ways to engage their students. With 97 percent of students using text messaging as their primary means of communication, and 100 percent saying they had been texted in the last week, it was a no-brainer to bring in texting powerhouse Mongoose. This blog post outlines best practices for texting through the student lifecycle, provides sample text messages, and links to topline industry research.

What we learned: Don’t text students without a strategy in place! Straight from the expert’s mouth: “Texting is much more personal than email and absolutely needs to be given the proper amount of respect and planning.”

 

ALUMNI MAGAZINES IN THE NEW SOCIAL ERA

As publications increasingly transition from print to digital, research from Corporate Insight’s Alumni Monitor shows that hard copy magazines are still an effective outreach method. Read this post to find key findings from an alumni magazine survey and why you should include call-to-action links in your hard-copy magazine.

What we learned: Print isn’t dead! Make the most out of your print efforts by integrating social media and building an online presence. This special blend will lead to increased engagement among your alumni.

 

BEHIND THE DATA: HOW TEXTING CAN IMPACT COLLEGE ADMISSIONS YIELD

For students, applying to colleges keeps getting easier. But for institutions, an influx college applications isn’t always a good thing — especially when success is measured primarily by those students who choose to enroll. Mongoose struck gold in this case study from Presbyterian College that shows how they improved communications, empowered their recruitment staff, collected important data, and increased enrollment yield.

What we learned: Other than the fact that our viewers have a voracious appetite for research about integrating text messaging into their communications strategy? How about this: A student’s willingness to spend their valuable, free time texting with an admissions counselor means they’re worth their weight in gold when it comes to enrollment yield.

 

ARE SOCIAL MEDIA CAMPAIGNS FOR ADMITTED STUDENTS OVER?

Generation Z — the first true generation of digital natives — understands social media. They understand it so well that institutions like Arizona State University are switching up their decision day strategies to better engage these elusive teens. In this post, we dive into social media use amongst today’s teenagers, what drives students to share content on their personal channels, and why content is still king.

What we learned: Don’t put all your eggs in the hashtag basket. You can still find wins by changing your measure for success. Finding other ways to measure engagement will help strengthen personal relationships with your admitted students.

 

COVER LETTER REQUIRED

If the cover letter and resume are the dynamic duo of making a great first impression, why are they treated with disdain by so many communicators looking for their next hot job? Communications Manager Kristi Turnbaugh offers nine guidelines to make sure your application stays at the top of the pile.

What we learned: Listen, it’s brutal out there and competition is tough, so why not give yourself an extra hand?

 

Thanks to all our sponsors and guest bloggers who contributed to our blog this year. Stay tuned for what’s in store for 2018!

 

Article Author

Daniella Nordin

Daniella Nordin

Content Coordinator and Host
Director of Marketing for Girl Scouts of Northeastern New York

Daniella is a digital content strategist with a roots in social media marketing. Her work includes producing and curating content that engages — and cultivates — alumni and prospective students. She fangirls over finding ways to creatively share stories online and offline. A native of the great state of Ohio, Daniella is a graduate of The Ohio State University (#BuckeyeForLife) and holds an M.A. in Communications from the University at Albany, SUNY. You can find her drinking Diet Coke, watching The West Wing, and listening to podcasts, when she isn't co-hosting Ladies 80s on the Skidmore College radio station.