The rapidly shifting landscape of higher education is bringing changes to a growing number of institutions. In 2015, Georgia Regents University became Augusta University. The name change was the second in three years. (In 2012, Augusta State University and Georgia Health Sciences merged, becoming Georgia Regents University.)

Brand strategy is inherently challenging for colleges and universities, especially when it involves a rebrand. But what about the ultimate rebrand – a (second) renaming and a consolidation? On this episode of Marketing Live, Augusta University’s associate vice president will take viewers inside the process and share insights.

 

Marketing Live is sponsored by mStoner, Inc.

Episode Host

Rob Zinkan

Rob Zinkan

Rob Zinkan is in his 15th year with Indiana University, currently in a system-wide role as associate vice president for marketing, serving as marketing liaison to the flagship campus leadership and marketing community; working to develop, champion, and deploy the university’s brand strategy; and leading IU’s internal marketing agency. Previously, he worked at the campus level as vice chancellor for external affairs at Indiana University East and assistant dean for advancement at Indiana University–Purdue University Columbus (IUPUC). Rob earned his bachelor's degree from Wabash College, master's from Xavier University, and doctorate from Creighton University. He authors the University Advancement blog and is a past chair of CASE Indiana.
 

Guest

Aubrey Hinkson

Aubrey Hinkson is associate vice president for marketing at Augusta University. Aubrey oversees Augusta’s marketing team in planning, managing, executing, and measuring marketing initiatives for the university, health system, and affiliated entities.

She was appointed to her post in March 2017 after serving as director of marketing. She was previously marketing manager at Georgia Regents Medical Center and Senior Marketing Analyst at Georgia Regents Health System. An alumna of Clemson University, Aubrey was named to DTC Perspectives’ 2016 Top Hospital Marketers of the Year list.