As marketing and communications professionals put a wrap on the 2015-16 academic year and plan for the next, it’s time to step back and reflect on the state of our profession. In this episode, newly appointed Council for Advancement and Support of Education (CASE) vice president Michael Kiser will discuss key issues facing communications and marketing professionals and where their work fits into the broader advancement function. As CASE embarks on an ambitious strategic plan, Michael will share insights about industry trends and the changing higher education landscape.


Marketing Live is sponsored by PRSA’s Counselors to Higher Education

Episode Host

Rob Zinkan

Rob Zinkan

Rob Zinkan became vice president at RHB, a higher education marketing consultancy, in 2019. Rob has more than 20 years of experience in higher education administration, serving in senior leadership positions in marketing and advancement. He spent the last 17 years at Indiana University in both campus-level and system-wide roles, including assistant dean for advancement at Indiana University–Purdue University Columbus, vice chancellor for external affairs at Indiana University East, and most recently associate vice president for marketing in a university-wide capacity. Rob holds a doctorate from Creighton University, a master’s from Xavier University, and a bachelor’s from Wabash College. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's Call to Action blog, and is on the conference committee for the AMA Symposium for the Marketing of Higher Education.


Michael Kiser

Michael Kiser is vice president of marketing and communications at the Council for Advancement and Support of Education (CASE). As a member of CASE’s executive leadership team, he is responsible for leading a communications and marketing strategy to advance CASE’s vision and mission through an integrated approach on a global basis.

Michael previously served in vice president roles at Lafayette College and Colby College. His career includes successfully managing media relations and overall communication strategies for three small private colleges and serving as senior communications officer for a $1 billion comprehensive campaign for a major research university. Over the years he has been a frequent speaker and faculty member in CASE educational programs.