As marketing and communications professionals put a wrap on the 2015-16 academic year and plan for the next, it’s time to step back and reflect on the state of our profession. In this episode, newly appointed Council for Advancement and Support of Education (CASE) vice president Michael Kiser will discuss key issues facing communications and marketing professionals and where their work fits into the broader advancement function. As CASE embarks on an ambitious strategic plan, Michael will share insights about industry trends and the changing higher education landscape.

 

Marketing Live is sponsored by Funnelback

Episode Host

Rob Zinkan

Rob Zinkan

Rob Zinkan became vice president at RHB, a higher education marketing consultancy, in 2019. Rob has more than 20 years of experience in higher education administration, serving in senior leadership positions in marketing and advancement. He spent the past 17 years at Indiana University, most recently in a system-wide role as associate vice president for marketing. He also served in campus-level roles there as vice chancellor for external affairs and assistant dean for advancement. Rob holds a doctorate from Creighton University, a master’s from Xavier University, and a bachelor’s from Wabash College. He serves on the AMA Symposium for the Marketing of Higher Education conference committee, contributes to Inside Higher Ed’s “Call to Action” blog, and is a recent CASE commissioner (Commission on Communications and Marketing).
 

Guest

Michael Kiser

Michael Kiser is vice president of marketing and communications at the Council for Advancement and Support of Education (CASE). As a member of CASE’s executive leadership team, he is responsible for leading a communications and marketing strategy to advance CASE’s vision and mission through an integrated approach on a global basis.

Michael previously served in vice president roles at Lafayette College and Colby College. His career includes successfully managing media relations and overall communication strategies for three small private colleges and serving as senior communications officer for a $1 billion comprehensive campaign for a major research university. Over the years he has been a frequent speaker and faculty member in CASE educational programs.

 
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Rob Zinkan

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