Recently released by mStoner, “The State of Higher Ed Branding: A Survey of Marketing Leaders, 2015” finds that higher education has come a long way in its understanding and acceptance of branding. The goal of the research was to take a more focused look at the degree to which institutions have developed formal, research-based brand strategies. Learn insights about how much colleges and universities spend on these projects, whether they used external partners, who sponsored the projects on campus, and how long the process took.

 

Episode Host

Rob Zinkan

Rob Zinkan

Rob Zinkan is in his 14th year with Indiana University, currently in a system-wide role as associate vice president for marketing, serving as marketing liaison to the flagship campus leadership and marketing community; working to develop, champion, and deploy the university’s brand strategy; and leading IU’s internal marketing agency. Previously, he worked at the campus level as vice chancellor for external affairs at Indiana University East and assistant dean for advancement at Indiana University–Purdue University Columbus (IUPUC). Rob earned his bachelor's degree from Wabash College, master's from Xavier University, and doctorate from Creighton University. He authors the University Advancement blog and is past chair of CASE Indiana.
 

Guests

Tom Hayes

Tom is chair and professor of marketing at Xavier University where he has taught for the last 39 years. He is a nationally recognized expert in the marketing of higher education, and consults on a national and international basis. He is the founder of the AMA’s Symposium for the Marketing of Higher Education and has been awarded both the Crystal Apple and Alice Beeman Award by CASE. He was awarded an ACE Fellowship for the 2004-2005 academic year, which he served at Kenyon College.

 

Michael Stoner

Michael’s checkered past includes experience in media relations, PR, marketing, and publications. He founded the new media practice at Lipman Hearne and led it until 2001, when he launched mStoner. Michael also served as vice president of Halstead Public Relations in New York; director of communications at the Woodrow Wilson School at Princeton University; director of the office of publications services at the College Board; and associate director of university publications at Lehigh University. During his 30-year career as a communicator and consultant, Michael has served more than 250 education institutions, nonprofits, and businesses on four continents. He has led institution-wide web strategies; provided consulting on social media strategy and tactics; and consulted on institutional marketing, branding, and advancement challenges.