There are a range of emotions that new students feel when making the transition from high school to college. The truth is, not all incoming students are excited about enrolling. In this episode of Admissions Live, Chris D’Orso speaks with two higher ed professionals and strategic thinkers about the steps colleges and universities can take to ease anxieties, fears, and uncertainties and ramp up the excitement.
Bob Longmire and Rick Montgomery speak about their study, “The Excitement Factor” diving deeper into how we build relationships with our students, and how they build their relationships with us.
Chris D'OrsoChris D’Orso is the assistant director of enrollment communications for Stony Brook University, coordinating social media outreach for one of the top-ranked public research universities in the northeast. Chris is a State University of New York lifer; he has a BA from SUNY Geneseo in communications, and worked as the acting director of student activities at Finger Lakes Community College and as an admissions counselor/orientation director at SUNY Old Westbury before joining Stony Brook University as an assistant director of admissions in 2005. He’s a husband and father, a Mets fan and baseball card collector, and the halftime voice of the Spirit of Stony Brook marching band during football games. Chris also got his butt kicked on “Jeopardy!” in 2009. He earned his MS in college student development at Long Island University.
Bob, the founder of Longmire and Company, is a recognized expert on the topic of how prospective students and parents form their college selection decisions – and how colleges can use that knowledge to grow and control their enrollment.
He brings a consumer-focused, data-driven sensibility to his work in helping colleges attract and retain students. The relationships that Bob forges with Longmire and Company clients endure because he develops a deep understanding of where they’ve been, where they want to go, and what support they’ll need to get them there.
Rick began his career in the higher education marketplace over 20 years ago as the head of new business development for one of the foremost direct marketing firms in the Northeast. Prior to focusing his talents on higher education he was instrumental in developing groundbreaking marketing programs in the business-to-business and business-to-consumer marketplaces.
As an enrollment strategist for Longmire and Company, Rick’s innovative strategies and imaginative problem-solving approach has been a valuable asset in helping colleges and universities meet their enrollment goals. In addition, his unique style of coaching admissions counselors at both public and private universities throughout the United States has made him a highly sought after trainer.