There are a range of emotions that new students feel when making the transition from high school to college. The truth is, not all incoming students are excited about enrolling. In this episode of Admissions Live, Chris D’Orso speaks with two higher ed professionals and strategic thinkers about the steps colleges and universities can take to ease anxieties, fears, and uncertainties and ramp up the excitement.

Bob Longmire and Rick Montgomery speak about their study, “The Excitement Factor” diving deeper into how we build relationships with our students, and how they build their relationships with us.


Admissions Live is sponsored by mStoner, Inc.

Episode Host

Chris D'Orso

Chris D'Orso

Chris D’Orso is the Associate Director of Undergraduate Admissions at the College at Brockport. A SUNY lifer, he has a B.A. from Geneseo, worked in student activities at Finger Lakes Community College and in admissions and orientation at Old Westbury, before joining Stony Brook, where he ran social media for one of the top public universities in the northeast. He also got his butt kicked on “Jeopardy!,” a defeat he rues to this day.


Bob Longmire

Bob, the founder of Longmire and Company, is a recognized expert on the topic of how prospective students and parents form their college selection decisions – and how colleges can use that knowledge to grow and control their enrollment.

He brings a consumer-focused, data-driven sensibility to his work in helping colleges attract and retain students. The relationships that Bob forges with Longmire and Company clients endure because he develops a deep understanding of where they’ve been, where they want to go, and what support they’ll need to get them there.


Rick Montgomery

Rick began his career in the higher education marketplace over 20 years ago as the head of new business development for one of the foremost direct marketing firms in the Northeast. Prior to focusing his talents on higher education he was instrumental in developing groundbreaking marketing programs in the business-to-business and business-to-consumer marketplaces.

As an enrollment strategist for Longmire and Company, Rick’s innovative strategies and imaginative problem-solving approach has been a valuable asset in helping colleges and universities meet their enrollment goals. In addition, his unique style of coaching admissions counselors at both public and private universities throughout the United States has made him a highly sought after trainer.


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