In today’s economy, how do you convince students (and parents) that studying what they love is worthwhile? Can rebranding build community and inspire confidence within your institution or unit? In this episode of Marketing Live, communications and marketing leadership from Notre Dame’s liberal arts college will discuss how they leveraged outcomes data to launch a branding campaign that is reorienting the career culture on campus, and they will answer your questions on communicating the value proposition of a liberal arts education.
Rob ZinkanRob Zinkan has been with Indiana University for 16 years and is currently in a system-wide role as associate vice president for marketing, where he works to develop, deploy, and champion the university’s brand strategy; leads Indiana University’s full-service internal marketing agency; and acts as marketing liaison to IU’s two core campuses’ (IU Bloomington and IUPUI) leadership and marketing community. Previously, he worked at the campus level as vice chancellor for external affairs at Indiana University East and assistant dean for advancement at Indiana University–Purdue University Columbus (IUPUC). Rob earned his bachelor's degree from Wabash College, master's from Xavier University, and doctorate from Creighton University. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's Call to Action blog, and serves on the conference committee for the AMA Symposium for the Marketing of Higher Education.
Kate Garry is director of communications and marketing for the University of Notre Dame’s College of Arts and Letters. A member of the dean’s executive team, Kate is responsible for developing and executing the college’s strategic communications plan and overseeing all communications and marketing efforts. Kate has 20 years of experience in journalism, media relations, and strategic communications in the higher education, government, and nonprofit sectors.
Josh Weinhold is assistant communications director for the University of Notre Dame’s College of Arts and Letters. Josh oversees news, social media, and undergraduate recruitment and engagement for the college. He previously covered politics and the legal system for newspapers in Indiana and Chicago.