In today’s economy, how do you convince students (and parents) that studying what they love is worthwhile? Can rebranding build community and inspire confidence within your institution or unit? In this episode of Marketing Live, communications and marketing leadership from Notre Dame’s liberal arts college will discuss how they leveraged outcomes data to launch a branding campaign that is reorienting the career culture on campus, and they will answer your questions on communicating the value proposition of a liberal arts education.
Rob ZinkanRob Zinkan became vice president at RHB, a higher education marketing consultancy, in 2019. Rob has more than 20 years of experience in higher education administration, serving in senior leadership positions in marketing and advancement. He spent the past 17 years at Indiana University, most recently in a system-wide role as associate vice president for marketing. He also served in campus-level roles there as vice chancellor for external affairs and assistant dean for advancement. Rob holds a doctorate from Creighton University, a master’s from Xavier University, and a bachelor’s from Wabash College. He serves on the AMA Symposium for the Marketing of Higher Education conference committee, contributes to Inside Higher Ed’s “Call to Action” blog, and is a recent CASE commissioner (Commission on Communications and Marketing).
Kate Garry is director of communications and marketing for the University of Notre Dame’s College of Arts and Letters. A member of the dean’s executive team, Kate is responsible for developing and executing the college’s strategic communications plan and overseeing all communications and marketing efforts. Kate has 20 years of experience in journalism, media relations, and strategic communications in the higher education, government, and nonprofit sectors.
Josh Weinhold is assistant communications director for the University of Notre Dame’s College of Arts and Letters. Josh oversees news, social media, and undergraduate recruitment and engagement for the college. He previously covered politics and the legal system for newspapers in Indiana and Chicago.